Apple's Smartphone Growth Slows as Mobile Phone Market Accelerates in 2Q 2013

Research firm IDC has released its estimates on worldwide mobile phone sales for the second quarter of 2013, showing Apple's iPhone growth slowing as it posted its second-lowest iPhone growth rate in four years with only 20% year-over-year growth compared to 52.3% growth for the entire market. However, Apple maintained a hold on the number two spot for smartphone makers behind Samsung, as other competitors LG, Lenovo, and ZTE failed to hit the 6% mark during the quarter.

idc_2Q13_smartphones

Worldwide Smartphone Shipments in 2Q13 in Millions of Units (Source: IDC)

Apple posted its second-lowest year-over-year iPhone growth rate in almost four years as some buyers presumably held off on iPhone purchases in advance of an expected next-generation device launch this fall. Nonetheless, the 31.2 million iPhones Apple shipped last quarter was impressive as its flagship iPhone 5 model, which has been in the market for three quarters, was faced with additional global competition in the form of Samsung's Galaxy S4 and HTC's critically-acclaimed One models. Apple's growth is likely to accelerate globally assuming it launches a lower-cost iPhone and continues to penetrate prepaid markets in the quarters to come.

Apple continues to benefit from the growth of smartphones, as it held onto its spot as the number three manufacturer in the world in looking at total mobile phone shipments. Apple’s overall unit shipments were up 5.2% from previous quarter, while overall market share rose 0.8% allowing the company to grab an overall 7.2% market share for the quarter.

idc_2Q13_phones

Worldwide Mobile Phone Shipments in 2Q13 in Millions of Units (Source: IDC)

Related Forum: iPhone

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...

Top Rated Comments

Oletros Avatar
161 months ago
While the numbers may very well be true, the number I am more interested in is the number of units sold, not shipped.

Can you tell me where are those secret warehouses full of not sold smartphones? Thanks
Score: 23 Votes (Like | Disagree)
rocknblogger Avatar
161 months ago
Can you tell me where are those secret warehouses full of not sold smartphones? Thanks
Evidently Verizon has a boat load :D
Score: 20 Votes (Like | Disagree)
PollyK Avatar
161 months ago
Those are some crushing stats from Sammy. But I'm sure the usual Shipped Vs. Sold excuse will get beat to no end. Because you know, Sammy's quarterly profit reports mean nothing.
Score: 9 Votes (Like | Disagree)
ajcadoo Avatar
161 months ago
Impressive numbers from Samsung. iOS 7 is definitely make or break for Apple.
Score: 9 Votes (Like | Disagree)
nutmac Avatar
161 months ago
While the numbers may very well be true, the number I am more interested in is the number of units sold, not shipped.
Score: 8 Votes (Like | Disagree)
EbookReader Avatar
161 months ago
It doesn't bode well for Ipad either...

First half of 2013 in Western Europe

http://www.teleread.com/tablet/context-data-shows-android-tablets-leading-europe-ipads-slipping/

The latest data report from London-headquartered tech sales and pricing research firm CONTEXT shows tablets holding up the otherwise declining consumer PC distribution business across Western Europe —but specifically, Android tablets.

According to the CONTEXT figures, sales of tablets rose 137 percent in the first half of 2013, with low-end Android devices leading that trend.

“In the consumer segment, while the iPad remains a popular choice, we have seen tablet demand steadily driven by low end Android offerings”, said Marie Christine Pygott, Senior Analyst at CONTEXT. “The increasing availability of attractively priced Android systems means consumers can easily buy a tablet as an additional product to their home PC, which means they postpone the replacement of their traditional PC.”

According to the CONTEXT data, Android tablets now account for 61.2 percent of the Western European tablet market, more than double the 25.1 percent recorded the same time last year. Apple iOS devices, meanwhile, fell to 37.2 percent of Western European tablet market sales by distribution, from 71.2 percent at the same time last year.

This analysis also screens out the effect of Windows 8, credited in some quarters with helping to drive increased tablet market share and cut into Apple’s tablet lead, but in fact with little to no impact, according to CONTEXT.
''

Android tablets: 61.2%
Ipad: 37.2%
other: 1.6%


2013 First Quarter



Wouldn't be surprised to see Android Tablet at 75% market share in the near future. Something like this within 2 years....

Android tablets: 75%
Ipad: 20%
Window tablet: 5%

Why? A top of the line 7" 16GB HD Android tablets are now on sales for $159...It's hard to compete with that.

80% / 20% duopology will continue:

Windows / Macs
Android phone / iphone
Android tablets / Ipad
Score: 7 Votes (Like | Disagree)