Apple's Smartphone Growth Slows as Mobile Phone Market Accelerates in 2Q 2013

Research firm IDC has released its estimates on worldwide mobile phone sales for the second quarter of 2013, showing Apple's iPhone growth slowing as it posted its second-lowest iPhone growth rate in four years with only 20% year-over-year growth compared to 52.3% growth for the entire market. However, Apple maintained a hold on the number two spot for smartphone makers behind Samsung, as other competitors LG, Lenovo, and ZTE failed to hit the 6% mark during the quarter.

idc_2Q13_smartphones

Worldwide Smartphone Shipments in 2Q13 in Millions of Units (Source: IDC)

Apple posted its second-lowest year-over-year iPhone growth rate in almost four years as some buyers presumably held off on iPhone purchases in advance of an expected next-generation device launch this fall. Nonetheless, the 31.2 million iPhones Apple shipped last quarter was impressive as its flagship iPhone 5 model, which has been in the market for three quarters, was faced with additional global competition in the form of Samsung's Galaxy S4 and HTC's critically-acclaimed One models. Apple's growth is likely to accelerate globally assuming it launches a lower-cost iPhone and continues to penetrate prepaid markets in the quarters to come.

Apple continues to benefit from the growth of smartphones, as it held onto its spot as the number three manufacturer in the world in looking at total mobile phone shipments. Apple’s overall unit shipments were up 5.2% from previous quarter, while overall market share rose 0.8% allowing the company to grab an overall 7.2% market share for the quarter.

idc_2Q13_phones

Worldwide Mobile Phone Shipments in 2Q13 in Millions of Units (Source: IDC)

Related Forum: iPhone

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...

Top Rated Comments

Oletros Avatar
161 months ago
While the numbers may very well be true, the number I am more interested in is the number of units sold, not shipped.

Can you tell me where are those secret warehouses full of not sold smartphones? Thanks
Score: 23 Votes (Like | Disagree)
rocknblogger Avatar
161 months ago
Can you tell me where are those secret warehouses full of not sold smartphones? Thanks
Evidently Verizon has a boat load :D
Score: 20 Votes (Like | Disagree)
PollyK Avatar
161 months ago
Those are some crushing stats from Sammy. But I'm sure the usual Shipped Vs. Sold excuse will get beat to no end. Because you know, Sammy's quarterly profit reports mean nothing.
Score: 9 Votes (Like | Disagree)
ajcadoo Avatar
161 months ago
Impressive numbers from Samsung. iOS 7 is definitely make or break for Apple.
Score: 9 Votes (Like | Disagree)
nutmac Avatar
161 months ago
While the numbers may very well be true, the number I am more interested in is the number of units sold, not shipped.
Score: 8 Votes (Like | Disagree)
EbookReader Avatar
161 months ago
It doesn't bode well for Ipad either...

First half of 2013 in Western Europe

http://www.teleread.com/tablet/context-data-shows-android-tablets-leading-europe-ipads-slipping/

The latest data report from London-headquartered tech sales and pricing research firm CONTEXT shows tablets holding up the otherwise declining consumer PC distribution business across Western Europe —but specifically, Android tablets.

According to the CONTEXT figures, sales of tablets rose 137 percent in the first half of 2013, with low-end Android devices leading that trend.

“In the consumer segment, while the iPad remains a popular choice, we have seen tablet demand steadily driven by low end Android offerings”, said Marie Christine Pygott, Senior Analyst at CONTEXT. “The increasing availability of attractively priced Android systems means consumers can easily buy a tablet as an additional product to their home PC, which means they postpone the replacement of their traditional PC.”

According to the CONTEXT data, Android tablets now account for 61.2 percent of the Western European tablet market, more than double the 25.1 percent recorded the same time last year. Apple iOS devices, meanwhile, fell to 37.2 percent of Western European tablet market sales by distribution, from 71.2 percent at the same time last year.

This analysis also screens out the effect of Windows 8, credited in some quarters with helping to drive increased tablet market share and cut into Apple’s tablet lead, but in fact with little to no impact, according to CONTEXT.
''

Android tablets: 61.2%
Ipad: 37.2%
other: 1.6%


2013 First Quarter



Wouldn't be surprised to see Android Tablet at 75% market share in the near future. Something like this within 2 years....

Android tablets: 75%
Ipad: 20%
Window tablet: 5%

Why? A top of the line 7" 16GB HD Android tablets are now on sales for $159...It's hard to compete with that.

80% / 20% duopology will continue:

Windows / Macs
Android phone / iphone
Android tablets / Ipad
Score: 7 Votes (Like | Disagree)