Apple Now EA's Largest Retail Sales Partner

As highlighted by VentureBeat, Electronic Arts yesterday announced in its quarterly earnings call that it is now earning more through Apple's App Store than any other retail outlet, including its own Origin digital store.

Strong performance of freemium mobile games like The Simpsons: Tapped Out, The Sims Freeplay, and Real Racing 3 helped EA post a strong $90 million in sales on smartphones and tablets. All three titles performed at record bests: The Simpsons: Tapped Out had its biggest quarter ever for sales, driving game Real Racing 3 reached 45 million downloads and has 2 million active users, and according to CEO Peter Moore, The Sims Freeplay was among the highest-grossing games on iPad.

“Our quarter was notable was for its strong digital sales,” EA chief operating officer Peter Moore said in a conference call with investors. “To that end, Apple was EA’s biggest retail partner as measured by sales. That is a first.”

EA was also the #1 global publisher in the iOS games market for the June quarter, and launched its Origin gaming service on OS X earlier this year.

Top Rated Comments

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w0lf

79 months ago

Boooo, go away EA nobody likes you.

Rating: 17 Votes

ihuman:D

79 months ago

EA can go to hell.

Rating: 16 Votes

gotluck

79 months ago

Hopefully ios users will learn to not buy from EA

The sensible choice

Rating: 9 Votes

Technarchy

79 months ago

Let's not read this as "EA made more money from iOS than any other platform"

It's very interesting news but there is still a long way to go in the mobile gaming platform.

Add iOS 7 controller support and air play via Apple TV and iOS has the potential to be very disruptive for the traditional console gaming business model.

I'd plan on it actually. Mobile graphics are also evolving very fast. Won't be long till we have PS3 class rendering in our pocket.

Rating: 7 Votes

roadbloc

79 months ago

Screw EA.

Rating: 7 Votes

0997853

79 months ago

EA can go to hell.

Hell banned EA. It's too much evil even for Hell itself. :eek:

Rating: 4 Votes

kd5jos

79 months ago

Approaching a renaissance?

Hopefully This will push the mac as a gaming platform. Steam exists here, Apple is now EA's biggest customer (bigger than Origin)...

Hopefully this brings companies to OS X/iOS

Rating: 3 Votes

springsup

79 months ago

Unfortunately to EA, this is just a justification of their much-hated IAP model.

Real Racing 3: 2m active users from 45m downloads = 4.4%. IMO, that shows a lot of interested users who don't engage with the game; maybe because an over-reliance on IAPs took the fun away.

Rating: 3 Votes

Technarchy

79 months ago

Anybody know how Venturebeat calculated $90 mil for smartphone/tablets? The only $90 mil figure I see is for PC net rev a year ago

You're not gonna have AAA game development at a Freemium - $5 pricepoint. Even at the current $60 console pricepoint, publishers like EA are already getting squeezed and trying to raise the price of games to $80

You need to play more iOS games if you think freemium is all there is to offer.

For every Clash Of Clans there is a Soul Calibur.

And it's not a replacement for console gaming, but it is highly disruptive for iOS to gain console like functionality with controller and air play support because there is a growing gaming demographic that is vey mobile oriented.

I don't expect "The Last of Us" on iOS anytime soon but that level of development is coming, even is Sony and Nintendo don't like it.

Rating: 2 Votes

dazed

79 months ago

I wonder if Apple needs to take a shower every time they deal with EA.

I feel dirty just typing in their name :)

Rating: 2 Votes

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