Apple Posts Ten-Minute 'Making a Difference, One App at a Time' Video

Apple has posted a new entry in its branding campaign, this time a ten-minute piece entitled 'Making a difference. One app at a time.'

The video looks at how Apple customers are using its technology and third-party apps to make a difference in communities around the world. The first example features an interview with Okari Denzil, a community health nurse in Lwala, Kenya.

I've never considered myself a visitor to this community. I'm a son of this community, I work here, this is my home. I have the opportunity as a community health nurse to ensure that there is health care available to this very rural setting. This is my goal.

I try to see 5-6 clients a day. Talking about those mothers who need prenatal care, mothers who are ready to deliver, mothers who have young babies at home.

We sit down with them and talk about how to ensure that we give the babies the best start in life. I also have an opportunity to ensure that the wellbeing of the entire family is taken care of.

We use Skyscape to diagnose and prevent any complications from setting in. The iPad is a resourceful tool. It's a doctor, it's a nurse, it's a public health officer in my bag.

Apps featured in the video include Skyscape Medical Resources, Orthocare's Galileo, Thornton Media's Cherokee Language App, and AssistiveWare's Proloquo2go.

Top Rated Comments

Chumburro2U Avatar
140 months ago
Awesome video.

Thank you Apple for caring and enriching peoples lives. :)
Score: 15 Votes (Like | Disagree)
YeahBuddy Avatar
140 months ago
Fantastic video. It's great to see stories of how developers Apps are improving lives.
Score: 14 Votes (Like | Disagree)
Jack97 Avatar
140 months ago
It's this kind of focus that reaffirms my love for apple

:apple:
Score: 12 Votes (Like | Disagree)
thedeejay Avatar
140 months ago
Wow this is touching. I hope you can help more people along the way. Thank you Apple and thank you App Developers
Score: 12 Votes (Like | Disagree)
MacLawyer Avatar
140 months ago
Amazing video

Wow. Just wow.
Score: 8 Votes (Like | Disagree)
keysofanxiety Avatar
140 months ago
Lovely advert. Especially the language/verbal one was extremely moving and humbling. I'm definitely enjoying the new direction Apple are going with both their products and adverts. Not ashamed to say I'm a little misty-eyed at the moment. :o
Score: 7 Votes (Like | Disagree)

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