Casemaker OtterBox Acquiring LifeProof

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In an event today at the CTIA conference, case maker OtterBox announced it was acquiring waterproof case maker LifeProof.

OtterBox will keep LifeProof's San Diego location and employees will remain in their current locations. OtterBox global headquarters remain in Fort Collins, Colorado. The companies are not disclosing any terms for the transaction.

Otterproof

Much like OtterBox, LifeProof is a rapidly growing, multi-million dollar business with a strong global brand, comprehensive product offering, impressive intellectual property and thriving company culture. Over the next 30 days, OtterBox will begin incorporating the LifeProof brand into the OtterBox family. More information about product availability and alignment will be determined at the completion of the integration.

“The joining of OtterBox and LifeProof is a way to combine two great brands and provide customers with even more great products, services and choices for smartphone accessories,” OtterBox CEO Brian Thomas said. “Both companies are successful because we foster an environment where everyone takes pride in being part of a culture that knows how to identify opportunities and grow them quickly. Our goal in this acquisition is to create more value for our customers than we ever could have generated while operating individually.”

OtterBox, with more than 600 employees, makes cases for a variety of different phone and tablet models, including the iPhone and iPad. The company claims it current holds 23% market share in the case market and is approaching $1 billion in yearly sales.

OtterBox's newest Apple-related case is the ultra durable Armor Series iPhone case.

LifeProof's main case is its waterproof iPhone case, but it also makes the Nüüd waterproof iPad case.

Top Rated Comments

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94 months ago
Can't wait to get my hands on the first OtterProof LifeBox.
Score: 7 Votes (Like | Disagree)
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94 months ago
Surprising acquisition, I love LifeProof and I hope it doesn't get destroyed by Otterbox. They make an excellent product!
Score: 4 Votes (Like | Disagree)
Avatar
94 months ago
Lifeproof is overrated. Leaky ripoff garbage.
Score: 3 Votes (Like | Disagree)
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94 months ago

Lifeproof is overrated. Leaky ripoff garbage.


It is if you buy the Chinese knockoffs from Amazon..... Go to Worst-buy and spend the extra.

You get what you pay for.
Score: 2 Votes (Like | Disagree)
Avatar
94 months ago
Crap!

Otterbox went downhill with the iPhone 4, 4S, and 5 cases they designed. I went with Ballistic for my 4S and Lifeproof for my iPhone 5 and laughed when I saw people struggling with their stupid otterboxes. Now they're going to ruin Lifeproof. I really liked those cases.
Score: 2 Votes (Like | Disagree)
Avatar
94 months ago

It isn't leaky but the screen protector is utter GARBAGE. It's wavy and scratch prone. Awful to use day to day. Incipio got it right with the Atlas and it's glass screen.


/\ This. The wavy screen protector is hideous.
Score: 1 Votes (Like | Disagree)

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