Haunting Melissa, from Hooked Media Digital and "The Ring" producer Neil Edelstein, is an app that aims to deliver movies on mobile devices in an entirely new way.
Much like a TV show on iTunes, the film is broken up into segments that can be unlocked by sharing a user's viewing experience on Facebook, purchasing each episode within the app for $1.99 or paying $6.99 to $14.99 for the entire film. In an interview with Bloomberg, Edelstein declined to comment on how many episodes would be available.
Edelstein also said that Hooked Media Digital wanted to find a way to present movies and TV on mobile devices as studios have struggled to account for the rise of mobile video.
"The way stories are consumed has changed, so we set out to alter how stories are told," said Neal Edelstein, founder of Hooked Digital Media, in an interview. "It's terrifying to studios the drain that these devices have placed on the industry, so we have to find a new way to harness them."
Although the film could have been released in Apple's iTunes Store, providing it through an app gives Hooked Digital Media greater control over the way the content is delivered. It also gives the studio the ability to add additional story elements at any time, providing users with a unique film viewing experience. In 2011, "The Godfather" director Francis Ford Coppola experimented with similar technology in theaters.
Haunting Melissa is a universal app that is available for free in the App Store. [Direct Link]