CW Strikes Deal with Apple to Bring Content to Apple TV
The CW has struck a deal that will bring the network's content to the Apple TV, reports Deadline. At the company's annual Upfront Presentation in New York today, CW president Mark Pedowitz announced that the CW's TV Now applications, which are currently available on Xbox 360 and Windows 8, will be coming to the Apple TV as well.
"This year we're reaching more viewers on more platforms," said Pedowitz, speaking of the deal. "We are reaching our audience everywhere they are, and we want you to be with us everywhere we go," he went on to say to advertisers at the event.
The CW told MacRumors that the app will function similarly to the company's Xbox and mobile apps and confirmed that it will indeed be an app located on the Apple TV's home screen.
It's a dedicated CW app that will work like our Xbox and mobile and tablet apps - no cable authentication required, full episodes of our shows available next day after air, ad-supported.
The CW's TV Now app for the Xbox offers free full streaming episodes of network shows like The Vampire Diaries with limited advertising. The app also includes additional content like previews and cast extras. Currently, Apple sells CW content through its iTunes store.
While the Apple TV offers apps and digital content from sites like Netflix and Hulu, it does not include apps from television networks. The partnership between the CW and Apple will mark the first network television app available via the Apple TV.
It is unclear if the CW's app is part of a larger initiative by Apple to bring additional apps to the Apple TV. The CW is a joint venture between Warner Bros. Entertainment and CBS, one of the biggest U.S. broadcast networks.
According to the CW, the app is set to launch in the coming weeks, though no exact release date was given.
Popular Stories
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about.
New Apple Intelligence Languages
Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese.
AirPo...
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Likely Features
N1 Chip With Wi-Fi 7
Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese.
Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W.
The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max
61W USB-C Power Adapter
67W USB-C Power Adapter
70W USB-C Power Adapter
96W USB-C Power Adapter
140W USB-C Power AdapterFor...
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues.
Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman.
Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed.
French blog Consomac also reported on this topic.
The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black.
Images Credit: Consoma ...
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead.
Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors.
Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
Digital ID, the iOS 26 feature that lets U.S. passport holders add their passports to the Wallet app, is coming later in 2025, Apple confirmed today.
Apple updated the release timing wording of Digital ID on its iOS 26 features page. "Digital ID will be coming later this year with US passports only," it reads.
Prior to today, the footnote for the feature said "Digital ID will be available ...
