Apple's Share of Smartphone Market Slips as Smartphones Outsell Feature Phones for First Time

Research firm IDC yesterday released its estimates on worldwide mobile phone sales for the first quarter of 2013, showing Apple losing some ground in the smartphone market with only 6.6% year-over-year growth compared to 41.6% growth for the entire market. Still, Apple maintained a firm grasp on the number two spot behind Samsung, as challengers LG, Huawei, and ZTE were unable to reach the 5% mark during the quarter.

idc_1Q13_smartphones

Worldwide Smartphone Shipments in 1Q13 in Millions of Units (Source: IDC)

Apple's smartphone shipment volume hit a new first-quarter high thanks in part to the iPhone 5, with volume growing 6.6% year over year. However, the last time the iPhone maker posted a single-digit year-over-year growth rate was 3Q09. The iPhone maker has held the second spot in the smartphone rankings for the past five quarters. Apple's mix of models shipped to market is increasingly diversified as it tries to reach new buyers.

Apple does, however, continue to ride the wave of popularity for smartphones, with IDC noting that smartphones outsold feature phones for the first time during the quarter. As a result, Apple's 6.6% year-over-growth outpaced the 4.0% growth rate of the mobile phone market as a whole, allowing Apple to creep up to an 8.9% share.

idc_1Q13_phones

Worldwide Mobile Phone Shipments in 1Q13 in Millions of Units (Source: IDC)

Related Forum: iPhone

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...

Top Rated Comments

mrobit Avatar
165 months ago
iOs 7 will bring better results. Hardware is flawless, software and price is the reason why people go to Samsung.
Software should be the reason why people stay away from Samsung.
Score: 17 Votes (Like | Disagree)
Zunjine Avatar
165 months ago
What i DON'T like about the iPhone is a far longer list, Poor Battery Life, Poor Screen quality compared to the Super AMOLED screens on the Samsungs, tiny screen size, price for what you get is appalling compared to competitors.

See, this is interesting. I have to disagree with you on all these points.

The battery life on the iPhone isn't poor compared to the industry in general. It's actually pretty good. Sure, it could be better - but it certainly isn't bad.

http://www.anandtech.com/show/6330/the-iphone-5-review/13

The iPhone 5 screen is widely considered to be among the best screens available on any consumer device. If you consider all things, not just the PPI then you see things more clearly... no pun intended! OK. Pun intended.

http://www.redmondpie.com/displaymate-iphone-5-display-is-better-than-any-consumer-display-you-own-beats-galaxy-s-iii/

Screen size is smaller, yes - this is a preference thing. I, for one, am glad that Apple hasn't gone crazy with the massive screens. This article on The Verge was a breath of fresh air for me - finally some people talking sense about screen sizes: http://www.theverge.com/2013/4/16/4230996/motorola-developing-android-phones-with-stock-software-just-right-size

As for price, other high end smartphones are roughly the same price offline. The Galaxy s4, for example, is around £600 offline here in the UK. About the same as a 32GB iPhone 5. Plus, with the iPhone, you don't get the tacky cheap plastic and the bloatware - and you get support! Software updates, an amazing ecosystem and people to talk to. All worth money to me.

Obviously, all things are down to personal taste in the end, but to claim that the iPhone has a poor battery and a poor screen and is too expensive is just factually incorrect.
Score: 15 Votes (Like | Disagree)
macUser2007 Avatar
165 months ago
Yeah, we don't need no OS improvements, no larger screens, no multitasking, no customization....

Sad.
Score: 14 Votes (Like | Disagree)
apple_iBoy Avatar
165 months ago

What i DON'T like about the iPhone is a far longer list, Poor Battery Life, Poor Screen quality compared to the Super AMOLED screens on the Samsungs, tiny screen size, price for what you get is appalling compared to competitors.

Do you really find the screens on Samsung phones that much better? The ones I've seen in person have been horribly color-balanced.
Score: 12 Votes (Like | Disagree)
uknowimright Avatar
165 months ago
that magical Samsung warehouse with endless room for "shipped" phones must be getting bigger

:rolleyes:
Score: 9 Votes (Like | Disagree)
Jsameds Avatar
165 months ago
iOS 7 really needs to step up to the mark
Score: 8 Votes (Like | Disagree)