iPhone Launch Gives T-Mobile USA 'One of Its Biggest Weekends'

Last Friday, T-Mobile USA Chief Marketing Officer Mike Sievert told AllThingsD that the carrier's iPhone launch that day had been "gangbusters" for the carrier with "lines out the door" at its retail stores. While the lines dissipated fairly quickly, T-Mobile undoubtedly believes that the strength of the iPhone and new "Uncarrier" plans unbundling device cost from service charges will help its standing in the competitive U.S. carrier market over the long-term.

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Sievert has now followed up with CNET, and while he declined to share any specific sales numbers, he noted that the iPhone launch had given T-Mobile "one of its biggest weekends in the history of the company".

Sievert told CNET that iPhone sales did better than he expected, although he declined to provide specific figures.

"We had really ambitious internal goals, and we beat them," he said.

With the addition of T-Mobile, all four of the major U.S. carriers now offer the iPhone. Counting smaller carriers, the iPhone is now available on 22 carriers in the United States.

Top Rated Comments

ArtOfWarfare Avatar
115 months ago
As a consumer, I'm glad I can now be screwed over by my choice of carrier.
Score: 18 Votes (Like | Disagree)
4TheLoveOfTech Avatar
115 months ago
NASDAQ is down 2.38% so this may need a little context.

[COLOR="#808080"]


TMobile just released the iPhone on a new carrier and AAPL is down over 2% today and reached a new 52 week low.

Google released nothing today and are only down 1.03%.

This shows that the market and investors have lost faith in Apple and Tim Cook and company aren't doing anything about it other than apologizing and saying "We've got great stuff coming this year". One Quarter if finished and Apple has nothing announced.
Score: 4 Votes (Like | Disagree)
HenryDJP Avatar
115 months ago
It is. Notice that they said it was one of the biggest days - not the biggest. Galaxy S3 probably owns the "biggest" title.
It certainly does. It's the biggest piece of crap phone I've ever seen. ;)
Score: 4 Votes (Like | Disagree)
gotluck Avatar
115 months ago
So now I can experience an iPhone on every carrier. I guess the price competition will be in full swing now! Hopefully AT&T and Verizon realize that unlimited data is the way to go!

I wish.. I think that ship has sailed with ATT & Verizon regardless :(
Score: 4 Votes (Like | Disagree)
negrohero9 Avatar
115 months ago
So now I can experience an iPhone on every carrier. I guess the price competition will be in full swing now! Hopefully AT&T and Verizon realize that unlimited data is the way to go!
Score: 4 Votes (Like | Disagree)
tvquang Avatar
115 months ago
TMobile just released the iPhone on a new carrier and AAPL is down over 2% today and reached a new 52 week low.

Google released nothing today and are only down 1.03%.

This shows that the market and investors have lost faith in Apple and Tim Cook and company aren't doing anything about it other than apologizing and saying "We've got great stuff coming this year". One Quarter if finished and Apple has nothing announced.
Apparently, Stocks were down is because the terror bombs in Boston. Market will be affected by any terror risk.
There is nothing to do with the iPhone launch on Tmobile.
Score: 3 Votes (Like | Disagree)

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