Following Wednesday's news that Google would be shutting down its RSS aggregation platform Google Reader in July, personalized magazine company Zite today announced that it had built a functional replacement that does not utilize Google's infrastructure.
Zite has long included support for Google Reader, using the platform to allow readers to import customized feeds into the app. Zite’s replacement for Google Reader was built in just six hours and is simple to set up.
Users are able to link a Google Reader account to the app and then access those feeds through the app's Quicklist section.
Zite notes that the current hastily pulled together implementation of Google Reader offers just basic functionality, which will be improved in the future.
Note that this is a basic feed reading only. There are definitely some limitations:
-The "Google Reader" section will only appear after you’ve restarted the app or added another category (something we’ll fix in the near future)
-Not every RSS feed is currently indexed by us, which is something we’ll be working on.
-There’s no way to edit your feeds (something we hope to add an interface for, probably on the Web)
-No folder support (we’re thinking about the best way to implement or eliminate the need for folders)
-No ongoing syncing with Google Reader (you can force a sync by re-linking, though)
-No prominent count of unread articles (just kidding, this is a feature!)
Other companies are also planning to release Google Reader alternatives. Digg has announced that it will be creating a reader of its own and Feedly has developed a clone of the Google Reader API called Normandy, which will allow users to seamlessly transition to the service.