Apple Drives Growth In Two Major Consumer Electronics Categories

NPD today released a report examining U.S. consumer technology sales for 2012. Among other things, the company said consumer technology sales have dropped by $4 billion since 2010, down to $143 billion.

Additionally, three of the top five categories based on 2012 revenue experienced declines from 2011 to 2012 -- the two categories that grew were smartphones and tablets, both of which are product lines that Apple currently dominates.

Npd

“While CE remains a dynamic industry the fact is that the stellar growth of the past few years has made growth today more difficult,” [said Stephen Baker, vice president of industry analysis at NPD.]. “Most market segments have high penetration rates and the demand for additional devices is slowing, or declining. Tablets and smartphones have been able to stimulate demand for additional devices, but unfortunately it hasn’t been enough, yet, to sustain positive growth trends.”

NPD went on to note that Apple accounted for 19.9% of U.S. sales, (based on revenue) an increase in share of 2.6% from last year. Samsung captured 9.3% of dollars spent, up from 7% in 2011.

The fall in TV revenue could be noteworthy given the recent rumors around an Apple television set. The company could be hesitant to launch a product in a shrinking category, though perhaps Apple might be able to drive double-digit growth like it has for smartphones and tablets.

Top Rated Comments

Santabean2000 Avatar
146 months ago
Amazing to think these things barely existed just a handful of years ago.
Score: 2 Votes (Like | Disagree)
Fatalbert Avatar
146 months ago
They sure drive growth in Samsung, Google, MS, and Sony :p

----------


The fall in TV revenue could be noteworthy given the recent rumors around an Apple television set. The company could be hesitant to launch a product in a shrinking category, though perhaps Apple might be able to drive double-digit growth like it has for smartphones and tablets.
Or maybe TVs have just gotten cheaper? The Apple TV set just seems like a ludicrous idea. There's already an Apple TV box for that.
Score: 1 Votes (Like | Disagree)
ChrisCW11 Avatar
146 months ago
Oh God

No, people are not buying TV's because of rumors of Apple releasing a TV, there are a hundred thousand models of TV out there and nobody is holding their breath to get an Apple TV. Don't delude yourself of Apple's presence in an industry they have not tipped their hat into yet.

There are a lot of reasons why people are not buying TV's in 2012. A imminent release of 4K or OLED could be a major driving factor. Or maybe because the economy is down people don't feel the need to "upgrade" their TV, or maybe its just because the 42" they bought 5 years ago is still just perfectly fine.
Score: 1 Votes (Like | Disagree)
NOV Avatar
146 months ago
If they EVER come out with a TV product...
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...
iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...