Overall consumer satisfaction with the mobile shopping experience increased slightly from 76% in 2011 to 78% in 2012.
The mobile platform is maturing much faster than the PC platform. We see it in the rate of consumer adoption, and fortunately we are seeing it in how well the top retailers are adapting to multichannel consumers who are embracing yet another powerful tool,” said Larry Freed, president and CEO of ForeSee. “But retailers shouldn’t get too comfortable because change is just about the only thing you can count on. Consumers expect retailers to provide a consistent and seamless experience, regardless of the channel.
The survey was based on more than 6200 shoppers, conducted during the holiday shopping season between Thanksgiving and Christmas.