The New York Post reports on Bob Tedeschi, a former columnist for the New York Times' Gadgetwise blog who was sent undercover in 2010 to develop an app. The story was eventually spiked, but Tedeschi kept the project going.

The app he created, Bobo Explores Light, received an Apple Design Award and a number of other accolades and praise. Tedeschi used a pseudonym to avoid any favorable treatment by Apple or anyone else because of his job at the Times, and after the app proved so successful, he was moved from Gadgetwise to a gardening column.

Bobolight

"I was floored by how well it did," Tedeschi told The Post. He said his contact at Apple was "speechless" when he broke the news he was behind “Bobo,” which copped a slew of Apple awards.

"Bobo," created with two executives at Game Collage, has hit No. 1 in 12 countries in both the education and book categories.

Costing $4.99, "Bobo," which launched Sept. 15, 2011, is currently the No. 72 top-grossing iPad app, according to AppData, and is the first children’s educational app to make the App Hall of Fame.

Bobo Explores Light for iPad is available for $4.99 on the App Store. [Direct Link]

Top Rated Comments

KirkTheJerk Avatar
111 months ago
Whats the big deal? A reporter made an app under a false name and it turned out to be a good app? Who cares?
Score: 18 Votes (Like | Disagree)
KirkTheJerk Avatar
111 months ago
Isn't the point of going undercover to come back and "tell all"? Where are the tips, Apple Store secrets, download numbers, revenue numbers, country splits, etc etc.

Yea that is what I was getting at. I'm not saying that making a great app is easy, I was just asking what the point of this story is. A reporter changes his name and makes a good app. That is all of the information that this story provided.
Score: 9 Votes (Like | Disagree)
orangebluedevil Avatar
111 months ago
Isn't the point of going undercover to come back and "tell all"? Where are the tips, Apple Store secrets, download numbers, revenue numbers, country splits, etc etc.
Score: 9 Votes (Like | Disagree)
Pakaku Avatar
111 months ago
lol. the app was so successful that he went from Gadgetwise to a gardening column :confused:

But now it's the geekiest gardening column ever.
Score: 7 Votes (Like | Disagree)
mcfrazieriv Avatar
111 months ago
lol. the app was so successful that he went from Gadgetwise to a gardening column :confused:
Score: 6 Votes (Like | Disagree)
ctdonath Avatar
111 months ago
Whats the big deal? A reporter made an app under a false name and it turned out to be a good app? Who cares?
The big deal is

Ironically, Tedeschi’s app creation was first discussed with a Times editor as a possible story that would address how hard it was to make a living developing apps.
The Times was out to bash an industry (app writing). The initial bias was "can't make a living writing apps". He went undercover to, as others touched on above, to be the news, to create something to report on. For some unclear reason the story was spiked, but he was intrigued and kept at it. If he had, in fact, finished the app and achieved poor results for his efforts ... how many here don't think the assignment would have been resumed and the resulting story published? (Hey, he did the work anyway, basically a free "capitalism is unfair" story.) Notice that the original assignment wasn't "can someone make a living writing apps?", it was "a few lucky well-connected people aside, nobody can make a living writing apps" - biased from the beginning, imbued with someone's pride in making an unfair point instead of just reporting facts surrounding an interesting question.

Fortunately for whoever initiated the story, the assignment was formally dropped.

Unfortunately for whoever initiated the story, the assignment was carried thru anyway, and proved the opposite of what was intended - much to the embarrassment of the editor.

The big deal is that a reporter was assigned to invent news to make a biased point for someone, and had the assignment not been dropped and the expected result occurred he would have been congratulated on a successful story and kept his position ... but, in true classic tenacious reporter style, he followed the assignment thru to the end, and when the result wasn't what was originally sought he was (get this!) demoted to a gardening column!!! WTH?

Methinks it's a big deal in revealing institutional bias at the NY Times. Sent to invent "news" of a particular outcome, the opposite happens ... and the reporter is all but fired for it.

----------

Good for him. Making money undercover and giving inspiration to others, including the young ones.
And getting punished for doing so.

Anyone think any other NYT reporters are going to go "above and beyond" to get a story when and outcome other than what was intended will get punished with a stereotypical demotion just shy of outright termination?

If the NYT had run the resulting story straight - "Reporter Sets Out Undercover and Wins a Losing Proposition thru Sheer Tenacity" - it would have been a great article, much discussed and lauded. Instead of giving inspiration to others, including the young ones, the message is "the nail which stands out gets hammered down".
Score: 4 Votes (Like | Disagree)

Top Stories

nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
duracell battery bitter coating

Apple Says Don't Buy AirTag Replacement Batteries With Bitter Coating

Wednesday July 28, 2021 11:08 am PDT by
Since AirTags were just released earlier this year and are expected to have a year-long battery life, it may be some time yet before AirTag users need a replacement battery, but when the time comes for a refresh, Apple is warning customers not to buy batteries with a bitter coating. AirTags use coin-shaped CR2032 batteries, which happen to be a size that's easy to swallow. Some battery...
iPad mini pro feature 2

iPad Mini 6 to Feature 8.3-Inch Display With No Home Button and Narrower Bezels

Monday July 26, 2021 12:26 pm PDT by
The sixth-generation iPad mini that's in the works will have an 8.3-inch display, according to display analyst Ross Young. That will be larger than the current 7.9-inch display, with the larger size due to the removal of the Home button and a narrower bezel design. Rumors about the iPad mini 6 have been picking up in recent weeks ahead of its prospective launch this fall. Apple analyst...
iOS 15 General Feature Purple

Everything New in iOS 15 Beta 4: Safari Tweaks, MagSafe Battery Pack Support, Notification Updates and More

Tuesday July 27, 2021 11:47 am PDT by
Apple today released the fourth betas of iOS 15 and iPadOS 15, introducing additional refinements to the new features that are coming in the software updates. In these betas, Apple has introduced changes for Safari, Notifications, Focus mode, and more. Safari Updates Apple is continuing to refine the design of Safari on the iPhone, and in iOS 15, there are tweaks to improve usability. ...
new m1 chip

Tim Cook on Apple Deciding to Manufacture Components: 'We Ask Ourselves If We Can Do Something Better'

Tuesday July 27, 2021 3:04 pm PDT by
During today's earnings call for the third fiscal quarter of 2021 (second calendar quarter), Apple CEO Tim Cook was asked how Apple decides what components to purchase and what components to develop, and Cook said that Apple asks if it can be done better. We ask ourselves if we can do something better. If we can deliver a better product. If we can buy something in the market and it's great...
iPad Pro Feature Magenta

Mac Otakara: iPad Air 5 to Feature iPad Pro-Like Design, No Design Changes Coming to iPad Mini 6 or iPad 9

Tuesday July 27, 2021 11:06 am PDT by
The next-generation iPad Air will feature a design that's similar to the third-generation iPad Pro, according to Japanese site Mac Otakara. Citing a Chinese supplier, the site says that the fifth-generation iPad Air will continue to feature a 10.9-inch display and a Touch ID button on the side, but it will gain a dual-lens camera system with Wide and Ultra Wide cameras. A LiDAR Scanner is ...
Apple Leak Feature

Apple Demands Leaker Reveals Sources Under Threat of Being Reported to Police

Wednesday July 28, 2021 6:53 am PDT by
Apple has sent a cease and desist letter to a leaker based in China as part of its continuing attempts to curtail leaks of unreleased products, according to Vice. A Chinese citizen who shared images of stolen Apple prototypes on social media was sent a warning letter from Fangda Partners, Apple's law firm in China, on June 18, 2021. An extract from the letter read:You have disclosed without ...
iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
General iOS 14

iOS 14.7.1 and macOS Big Sur 11.5.1 Patch Security Vulnerability That May Have Been Actively Exploited

Monday July 26, 2021 11:55 am PDT by
Apple today released unexpected iOS 14.7.1 and iPadOS 14.7.1 updates to the public, and according to a newly released support document, the software addresses a serious security vulnerability that may have been exploited in the wild. Apple says that an application may have been able to execute arbitrary code with kernel privileges due to a memory corruption issue. "Apple is aware of a report ...