Next-Generation iPhone to Launch in More Colors, Multiple Sizes?

ipod touch colorsFollowing up on a report last month from Jefferies analyst Peter Misek claiming that the next-generation iPhone could launch in the middle of this year with as many as 6-8 colors, Topeka Capital Markets analyst Brian White has issued a report today indicating similar information. White also believes that Apple could offer the device with multiple screen sizes.

Our checks indicate that the next iPhone will have more choices for customers. This entails an expansion in both the color patterns and screen sizes with the next iPhone (i.e., likely called the iPhone 5S) that we currently believe will be launched in May/June with certain supply production starting in March/April.

White believes that the addition of multiple color choices for the iPod touch late last year was a "testing ground" for Apple and that the company is now moving toward bringing similar option to the iPhone, and eventually to the iPad.

As for screen size, White believes that Apple may for the first time offer a brand-new model with multiple screen size options for different segments of the market.

Although Apple offers a 4-inch screen on the iPhone 5 and a 3.5-inch screen on the iPhone 4S and iPhone 4, the Company has never offered multiple screen sizes for a single model. We believe this is about to change with the next iPhone offering different screen sizes that we believe will allow Apple to better bifurcate the market and expand its reach. This eventually opens up the possibility for a lower-priced iPhone (i.e., iPhone mini) with a smaller screen size that could allow Apple to further penetrate markets such as China and open up opportunities in India. At the same time, Apple could unveil a larger screen size compared to the recently updated 4-inch screen on the iPhone 5.

Discussion of a larger screen size is particularly difficult to believe, given that Apple just transitioned to a taller screen with the iPhone 5, the first time Apple has changed the screen size on the iPhone since its launch.

In considering how Apple might make the iPhone's screen even larger, essentially the same set of issues debated before the launch of the iPhone 5 appears: more pixels or same resolution at lower pixel density. The latter solution in particular likely offers little for Apple, as the company is almost certainly uninterested in lowering pixel density simply to offer the same amount of screen real estate at a slightly larger physical size.

As for the former, Apple increased only the vertical pixel count for the iPhone 5, allowing for a larger screen while still offering full compatibility with apps designed for the smaller screens of previous devices. It seems difficult to believe that Apple would undertake yet another increase in pixel count so soon after the iPhone 5 debut, particularly if it involved increases in both vertical and horizontal directions.

Related Forum: iPhone

Top Rated Comments

Roessnakhan Avatar
146 months ago
I wasn't for it before, but I made a few mockups that swayed my position. I would love a blue one. But for those saying "NO", I imagine you'd still be able to get white and black, so what's the problem?
Score: 52 Votes (Like | Disagree)
room237 Avatar
146 months ago
My dog can be an analyst.
Score: 34 Votes (Like | Disagree)
jbrown Avatar
146 months ago
Just say 'NO' to multi-candy-coloured iPhones:mad:
Score: 21 Votes (Like | Disagree)
FSMBP Avatar
146 months ago
If Apple just introduced a Black & Silver iPhone, I would be happy. For some reason (and many disagree with me) if you put the iPhone 4 next to an iPhone 5, the iPhone 4 looks like the premium device with its stainless steel.
Score: 20 Votes (Like | Disagree)
Intarweb Avatar
146 months ago
Just say 'NO' to multi-candy-coloured iPhones:mad:

Why? What's forcing you to buy one of the colored ones and bypassing the black and silver one?
Score: 17 Votes (Like | Disagree)
darkfiber Avatar
146 months ago
There doesn't seem to be much point putting out iPhones in multiple colors since so many people put cases on them.
Score: 17 Votes (Like | Disagree)

Popular Stories

iOS 17

10 New Things Your iPhone Can Do in Next Week's iOS 17.4 Update

Friday March 1, 2024 1:30 am PST by
Apple will this month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
Google maps feaure

Google Maps Finally Rolls Out Glanceable Directions

Wednesday February 28, 2024 2:07 am PST by
After more than a year since announcing the feature, Google Maps is finally rolling out glanceable directions on Android and iOS (via Android Police). The feature allows users to view turn-by-turn directions and a live ETA directly from their device's lock screen – information that was previously only visible when a phone was unlocked. Glanceable directions also work on the app's route...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
M3 MacBook Air Feature

New MacBook Air Models Launching This March: 5 Features to Expect

Wednesday February 28, 2024 1:50 am PST by
The existing 15-inch MacBook Air arrived in June 2023, which is not that long ago in terms of Mac update cycles. However, Apple released the current 13-inch ‌MacBook Air back in June 2022. It is now the oldest Mac in Apple's current crop, having not been updated in 600 days. But rumors suggest that is unlikely to be the case for much longer. According to Bloomberg's Mark Gurman, Apple has...
airpods pro 2 pink

Apple Releases New Beta Firmware for AirPods Pro 2

Thursday February 29, 2024 11:41 am PST by
Apple today introduced a new beta firmware update for the AirPods Pro 2, both the USB-C and Lightning versions. The new firmware is version 6E188, up from the prior 6B34 firmware released in December. Apple does not often provide details or notes on what features might be included in the refreshed firmware, so it is unclear what's new. Note that this software is limited to developers at the...