Apple posted a new television ad today highlighting their "Do Not Disturb" feature. Professional tennis players Serena and Venus Williams are shown playing ping-pong against the narrator in a dream:
Ever had a really cool dream? I'm having one right now. I don't want to be disturbed. And I won't because before I went to sleep, I set this. Now my iPhone knows not to ring unless its important. Cause disturbing this would just be... Wrong.
Ironically, the new ad comes on the same day that a bug in the scheduled Do Not Disturb feature prevented it from turning off on many iPhones.
Thursday September 10, 2026 3:58 pm PDT by Juli Clover
T-Mobile will charge customers $5 per month to use iPhone Handoff, an e-SIM feature that allows the same phone number to be used on two separate iPhones.
iPhone Handoff requires carrier support, and at launch, only T-Mobile users in the U.S. and Deutsche Telekom users in Germany will be able to use it.
T-Mobile says customers can use their number across two compatible iPhone models and...
Friday September 11, 2026 4:42 am PDT by Tim Hardwick
Production theater company IMAX has responded in a mixed way to Apple's embrace of a 1:1.4 aspect ratio on the iPhone Duo's inner and outer displays. The boxier ratio happens to be very close to the classic "full-frame" IMAX 1.43:1 aspect ratio, which comes from the geometry of the company's original 15-perforation/70mm film system.
In response to an X post from someone wondering if we'll see...
Wednesday September 9, 2026 10:46 am PDT by Joe Rossignol
At its event today unveiling the iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and more, Apple announced that iOS 27 will be released later this month.
iOS 27 has already been available as a developer beta since June and as a public beta since July, and Apple today said that the update will be released for all users with a compatible iPhone model on Monday, September 14.
iOS 27 is...
