Apple Promotes 'Do Not Disturb' in TV Ad On Same Day as New Year's Day Bug Discovered

Apple posted a new television ad today highlighting their "Do Not Disturb" feature. Professional tennis players Serena and Venus Williams are shown playing ping-pong against the narrator in a dream:


Ever had a really cool dream? I'm having one right now. I don't want to be disturbed. And I won't because before I went to sleep, I set this. Now my iPhone knows not to ring unless its important. Cause disturbing this would just be... Wrong.

Ironically, the new ad comes on the same day that a bug in the scheduled Do Not Disturb feature prevented it from turning off on many iPhones.

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Top Rated Comments

Compile 'em all Avatar
149 months ago
EPIC Fail.
Score: 36 Votes (Like | Disagree)
firestarter Avatar
149 months ago
Sack Scott Forstall again!!
Score: 32 Votes (Like | Disagree)
ccmovies Avatar
149 months ago
Perfect timing!
Score: 19 Votes (Like | Disagree)
shootingrubber Avatar
149 months ago
I did not think that this feature was big enough to warrant an entire ad being made about it...
Score: 18 Votes (Like | Disagree)
Negritude Avatar
149 months ago
I'm sorry, but if you're having a dream with Serena and Venus Williams in it and all you're doing is playing ping pong, something is wrong with you.
Score: 15 Votes (Like | Disagree)
MacFather Avatar
149 months ago
Deleted.
Score: 12 Votes (Like | Disagree)