Elevation Lab has released a $15 adapter that allows its popular Kickstarter project, the Elevation Dock, to be used with the iPhone 5. The company is also selling an $89 redesigned dock that is specifically designed for the iPhone 5.
With either solution, users need to provide their own Lightning to USB Cable.
Top Rated Comments
Depends. I mean, to some, it's just a piece of colored machined metal. To others, it's a decorative accent piece. After all, isn't $1000 too much for a stuffed bag of polyester and feathers? Some colored oil on fabric sells for tens of thousands of dollars. How about a bunch of animal skins stitched together by cotton? Is that really worth hundreds? Yet people still buy beds, paintings, and leather coats.
They set out to build the Rolls Royce of docks for the iPhone 4, and largely achieved that, then Apple surprised everyone by changing the dock connector after a decade of sameness, and shortly after Elevation Labs got all those Kickstarted docks out the door. If you want a super-high-end dock, this is for you, if you'd rather put your phone on the floor/desk/ceiling (or in a not-yet-shipping cheaper dock), nobody's twisting your arm to buy one. To finish the analogy, people don't normally get all worked up merely because luxury cars exist.
These guys could charge as much they want for it, there's no competition.
Also, these guys are a small startup designing and manufacturing docks in the US from CNC machined solid aluminium.
Their margins are undoubtedly proportionally lower than those of these well-known brands who will sell you mass-produced plastic-molded docks made in China for around $30.
Doesn't anyone else find that to be a bit insane?