AppleInsider reports on a research note from Evercore Partners analyst Robert Cihra, who suggests that Apple may discontinue the iPad 2 alongside the launch of the "iPad mini" next week in an effort to keep the company's product lineup from expanding too much.
Rob Cihra with Evercore Partners said in a note to investors this week that he sees Apple phasing out the current iPad 2, because Apple's overall vision calls for "clearer product tiers." The prediction comes as Apple is expected to lower the barrier to entry of its iPad lineup by unveiling a new, smaller iPad next Tuesday.
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In a similar strategy to that used for the iPhone, Apple has continued to offer the iPad 2 since the launch of the third-generation iPad earlier this year, offering consumers a $399 entry point for its tablet family. With the introduction of the iPad mini, Apple will be able to offer the tablet experience at even lower pricing, albeit with a smaller screen, lessening the need for the company to continue offering the iPad 2.
The claim appears to be based entirely on speculation and we have heard no specific word of Apple planning to discontinue the iPad 2, so we are treating the report with skepticism unless additional information surfaces.
Top Rated Comments
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This makes a lot of sense and would eliminate the questions of pricing and where the mini would fit?
Woot! First Post. :-)
I'm sorry, but this isn't PerezHilton.
This makes sense for another reason: if Apple does a refresh to the iPad 3 to go to the Lightning connector, then only the iPad 2 would have the 30-pin connector. Apple likes nice sleek product lines where accessories should work with all products; cutting off the iPad 2 is the simple way to eliminate the last of the 30-pin connector devices.
Imma become an analyst...
This makes a lot of sense and would eliminate the questions of pricing and where the mini would fit?
Woot! First Post. :-)
If the iPad mini doesn't start at 299.00, I will be disappointed. I would like to see it even less so we see more people adopt the platform.
The 16GB ipod touch starts at 299. If they price the ipad mini at the same price, then the ipod touch sales would be hit hard. I know that they are different form factors, but any one who has money for just one of those, will prefer a ipad mini for a ipod touch.Since ipod touch is already selling for 299, I would say 349 as the starting price for the mini.
And btw, apple is a greedy company. I dont see them giving up on price so easily.