AppleInsider reports on a research note from Evercore Partners analyst Robert Cihra, who suggests that Apple may discontinue the iPad 2 alongside the launch of the "iPad mini" next week in an effort to keep the company's product lineup from expanding too much.

Rob Cihra with Evercore Partners said in a note to investors this week that he sees Apple phasing out the current iPad 2, because Apple's overall vision calls for "clearer product tiers." The prediction comes as Apple is expected to lower the barrier to entry of its iPad lineup by unveiling a new, smaller iPad next Tuesday.

ipad 2 front side smart covers
In a similar strategy to that used for the iPhone, Apple has continued to offer the iPad 2 since the launch of the third-generation iPad earlier this year, offering consumers a $399 entry point for its tablet family. With the introduction of the iPad mini, Apple will be able to offer the tablet experience at even lower pricing, albeit with a smaller screen, lessening the need for the company to continue offering the iPad 2.

The claim appears to be based entirely on speculation and we have heard no specific word of Apple planning to discontinue the iPad 2, so we are treating the report with skepticism unless additional information surfaces.

Top Rated Comments

Caliber26 Avatar
111 months ago
It saddens me to think that these "analysts" are getting paid for their wild, unfounded speculation.

----------

This makes a lot of sense and would eliminate the questions of pricing and where the mini would fit?

Woot! First Post. :-)

I'm sorry, but this isn't PerezHilton.
Score: 7 Votes (Like | Disagree)
FloatingBones Avatar
111 months ago
Phasing out the 20-pin connectors

This makes sense for another reason: if Apple does a refresh to the iPad 3 to go to the Lightning connector, then only the iPad 2 would have the 30-pin connector. Apple likes nice sleek product lines where accessories should work with all products; cutting off the iPad 2 is the simple way to eliminate the last of the 30-pin connector devices.
Score: 4 Votes (Like | Disagree)
d0vr Avatar
111 months ago
Nah, really?
Imma become an analyst...
Score: 4 Votes (Like | Disagree)
Ktulu Avatar
111 months ago
Makes Sense

This makes a lot of sense and would eliminate the questions of pricing and where the mini would fit?

Woot! First Post. :-)
Score: 4 Votes (Like | Disagree)
pradeepgj Avatar
111 months ago
If the iPad mini doesn't start at 299.00, I will be disappointed. I would like to see it even less so we see more people adopt the platform.
The 16GB ipod touch starts at 299. If they price the ipad mini at the same price, then the ipod touch sales would be hit hard. I know that they are different form factors, but any one who has money for just one of those, will prefer a ipad mini for a ipod touch.

Since ipod touch is already selling for 299, I would say 349 as the starting price for the mini.

And btw, apple is a greedy company. I dont see them giving up on price so easily.
Score: 2 Votes (Like | Disagree)
rbkruspe Avatar
111 months ago
The last? They still sell have the iPhone 4S.
Score: 2 Votes (Like | Disagree)

Top Stories

april 2021 event coverage feature

Apple Event Live Coverage: New iPads, AirTags, and More Expected [Event Over]

Tuesday April 20, 2021 9:07 am PDT by
Apple's virtual "Spring Loaded" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut updated iPad models and perhaps some other hardware such as AirTags or iMac models based on Apple silicon. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across its platforms. We will also be updating this article with live blog...
m1 imac colors

Apple Announces Redesigned iMac With M1 Chip and Seven Color Options

Tuesday April 20, 2021 10:22 am PDT by
Apple has announced a new, redesigned 24-inch iMac, featuring an M1 chip, a 4.5K display, and a range of color options, as well as an improved cooling system, front-facing camera, speaker system, microphones, power connector, and peripherals. The new iMac features a completely new compact design, and comes in a range of seven striking colors, including green, yellow, orange, pink, purple,...
Ports 2021 MacBook Pro Mockup Feature 1 copy

Stolen MacBook Pro Schematics Confirm Apple's Plans to Add More Ports and Remove Touch Bar

Wednesday April 21, 2021 10:31 am PDT by
Schematics stolen from Apple supplier Quanta Computer outline Apple's plans for the next-generation MacBook Pro models that are expected in 2021, and clearly confirm plans for additional ports and a return to MagSafe. MacRumors saw the schematics after they were leaked online, and some of them feature the logic board of the next-generation MacBook Pro. On the right side of the machine,...
iphone 12 preorder purple

Apple Launching iPhone 12 and 12 Mini in New Purple Color on April 30

Tuesday April 20, 2021 10:08 am PDT by
Apple today announced that the iPhone 12 and iPhone 12 mini will be available in a new purple color starting April 30, with pre-orders starting this Friday. Apple is also releasing a new MagSafe Leather Case and Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, and a Leather Wallet in Arizona, all available to order beginning today. iPhone...
13 inch macbook pro m1

14-Inch and 16-Inch MacBook Pro Models With XDR Displays Expected to Launch Later This Year

Wednesday April 21, 2021 7:08 am PDT by
Apple yesterday unveiled a new 12.9-inch iPad Pro with a Liquid Retina XDR display that uses mini-LED backlighting to achieve up to 1,000 nits of full-screen brightness and up to 1,600 nits of peak brightness. With over 10,000 mini‑LEDs grouped into more than 2,500 local dimming zones, the display also has an impressive 1,000,000:1 contrast ratio. Apple has so far branded its mini-LED...
14

Apple Says iOS 14.5 Will Be Released 'Next Week'

Tuesday April 20, 2021 11:08 am PDT by
Apple today in a press release about its new AirTag item tracker announced that iOS 14.5 and iPadOS 14.5 will be available starting "next week." iOS 14.5 and iPadOS 14.5 are packed with new features, including the ability for iPhone users who are wearing an Apple Watch to unlock the iPhone with Face ID while wearing a mask. iOS 14.5 and iPadOS 14.5 will also be the minimum software versions...
ipad pro with m1 chip

Apple Introduces Next-Generation iPad Pro With M1 Chip, Thunderbolt, 5G, XDR Display, and More

Tuesday April 20, 2021 10:40 am PDT by
Apple today announced the next-generation iPad Pro with the same M1 chip found in the latest Macs, Thunderbolt and USB4 support, 5G connectivity on cellular models with mmWave support in the United States, and more. With an 8-core CPU and 8-core GPU, Apple says the M1 chip in the new iPad Pro provides up to 50% faster performance and up to 40% faster graphics compared to the A12Z Bionic chip ...
f1618938547

Apple Announces AirTag Tracking Devices Starting At $29 Each

Tuesday April 20, 2021 10:10 am PDT by
Apple today announced AirTag, a Tile-like Bluetooth tracking device that's designed to be attached to items like keys and wallets for tracking purposes, letting you find them right in the Find My app. AirTags are accessories for attaching to backpacks, luggage, and other items. Any U1 device like the iPhone 12 can be used for precision finding to guide you right to the item you're looking...
airtag engraving 69

Apple Tries to Limit Offensive AirTag Engravings... With Mixed Results

Wednesday April 21, 2021 3:16 am PDT by
Apple's AirTag item trackers can be custom-engraved using text, numbers, and even emoji, but users looking to express some college humor will likely need to look elsewhere, because Apple's online AirTag personalization tool is easily offended. An AirTag is just big enough to fit up to four characters or up to three emoji. That might seem just enough to get dubiously creative with your...
maxresdefault

Apple Event 2021: Everything Apple Announced at Its 'Spring Loaded' Event in Just 6 Minutes

Tuesday April 20, 2021 4:23 pm PDT by
Apple today held its first event of 2021, and it was one of the most exciting events that we've seen in some time. Apple announced a whole slew of new products, including an M1 iMac, an M1 iPad Pro, a refreshed 4K Apple TV, and the long-awaited AirTags. Subscribe to the MacRumors YouTube channel for more videos. It took Apple an hour to introduce all of the new devices during its virtual...