Apple Media Event All But Confirmed for September 12th, iPhone Launch Likely [Updated] - MacRumors
Skip to Content

Apple Media Event All But Confirmed for September 12th, iPhone Launch Likely [Updated]

iphone 5 ilab rear obliqueFollowing a report from iMore earlier today claiming that Apple will hold a media event to introduce the next-generation iPhone and the "iPad mini" on September 12 ahead of September 21 availability for the new iPhone, AllThingsD reports that it has confirmed an Apple media event will be taking place that week. While the report's sources have apparently not confirmed the topic of the event or the exact date, it certainly appears to corroborate iMore's claims.

Apple hasn’t yet officially announced the fall event at which it is expected to debut the next iteration of the iPhone, but it’s definitely planning one.

iMore was first to report that the company has scheduled a special event for Wednesday, September 12, and now we’ve confirmed it as well. Sources tell AllThingsD that Apple is currently planning an event for that week. And while we haven’t yet confirmed its focus, history suggests it will indeed be the new iPhone.

AllThingsD has been very accurate in the past regarding Apple rumors, and has on several occasions been the first to reveal dates for Apple media events, lending significant weight to this report's support of the September 12 date from iMore.

The report goes on to note that Apple's latest quarterly report has revealed a massive increase in component prepayments, signaling that the company is moving full speed ahead on preparing its supply chain for production on the next iPhone and perhaps other devices such as the iPad mini.

Update: The Verge has also "confirmed" the September 12 date with its own sources.

The rumor cycle this time around for the next iPhone has been a bit unusual — multiple leaks have all depicted the exact same components — but it looks like we'll be seeing what Apple has up its sleeves come Wednesday, September 12th. Our own sources have confirmed that date, and multiple websites have similar reports as well.

Update: The Loop's Jim Dalrymple also weighs in on the September 12 date:

Yep.

Update: Reuters, Bloomberg and NYTimes also confirm the date.

Related Forum: iPhone

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
HomePod mini and Apple TV Sage

New Apple TV and HomePod Mini Remain 'Ready' to Launch

Sunday March 22, 2026 6:33 am PDT by
Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models. In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...

Top Rated Comments

178 months ago
So much for 'doubling down on secrecy.'
Score: 52 Votes (Like | Disagree)
178 months ago
Ill laugh when it comes out with the weird stretched screen and all the moaners buy it anyway and say how amazing and innovative apple is.
Score: 40 Votes (Like | Disagree)
gregwyattjr Avatar
178 months ago
Worst case scenario:
iPad mini introduced, no iPhone.

Best case scenario:
New iPhone introduced.

Who gives a crap about an iPad mini.
Score: 34 Votes (Like | Disagree)
178 months ago
Score: 20 Votes (Like | Disagree)
Iconoclysm Avatar
178 months ago
Literally a .5 inch larger phone than you already have. Camera will be marginally better, 4G (nearly all androids already have this), and NFC (all androids have this). iOS 6 = looks the same as every iOS ever made with a few new features you will probably rarely use.

/pass.

But when the SGSIII has those same features it's "the best phone on the market"?
Score: 18 Votes (Like | Disagree)
178 months ago
I am sick of all this iPhone/iPad toy hype. I do need a new iMac though.:(
Score: 18 Votes (Like | Disagree)