Australian Regulators Targeting Apple Over '4G' Marketing Claims on New iPad

The Sydney Morning Herald reports that Australian regulators are taking action to address "misleading" marketing claims regarding the new iPad, with the Australian Competition and Consumer Commission (ACCC) announcing that it will pursue injunctions, fines and other remedies in its case. The issue stems from Apple's use of "4G" in its marketing terms for the cellular-capable models of the new iPad, while 4G LTE compatibility is actually only offered in the United States and Canada due to differences in the frequency bands used for LTE in different countries.

“The ACCC alleges that Apple's recent promotion of the new "iPad with WiFi + 4G" is misleading because it represents to Australian consumers that the product "iPad with WiFi + 4G" can, with a SIM card, connect to a 4G mobile data network in Australia, when this is not the case.

The competition regulator said it was seeking injunctions, penalties, corrective advertising and refunds to consumers who were misled.

ipad australia ultrafast wireless
Apple has added fine print in several places on its website to clarify that LTE connectivity is not available in most countries, but the ACCC clearly feels that this step is insufficient and that the company should cease using the "4G" term in association with the iPad in countries where the device is incompatible with LTE networks.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)
Related Forum: iPad

Top Rated Comments

ColinF Avatar
133 months ago
After reading a bit about this I would have to agree with our Aussie cousins.
Its not that most carriers in the UK/Australia/New Zealand/Wherever dont offer 4G (although most dont) its that WHEN they do the new ipad still wont work on them.
The frequencies are different and it will never be physically capable of using 4G services in those countries. Ever.

So yes, 4G should be removed in those countries where it will simply never work.
Put it this way - if an Australian carrier DID start offering 4G services and someone bought a 4G ipad there, would they not be within their rights to complain when it didnt work?
"Oh we didnt mean YOUR 4G"
Score: 51 Votes (Like | Disagree)
GaiaAero Avatar
133 months ago
Score: 33 Votes (Like | Disagree)
Chundles Avatar
133 months ago
Isn't it the carrier that defines this?

No.

The iPad cannot connect to 4G LTE networks in Australia due to incompatible frequencies.

It can connect to HSPA+ and DC-HSPA but these are not 4G.
Score: 27 Votes (Like | Disagree)
BMNB1tch Avatar
133 months ago
dont worry Australia

the USA doesnt have 4G either

Verizon and AT&T just rebranded their "3G" networks as "4G"

they claim speeds of 20mb up and down

however proper 4G is 100mb mobile and 1gbps stationary up/down
Score: 26 Votes (Like | Disagree)
Chundles Avatar
133 months ago
People want to sue Apple for anything these days. This is just ridiculous :rolleyes: People need to understand the technology they're buying...and the hardware inside. If someone buys an iPad and doesn't have a wifi network at home can they sue Apple too??? Come on Australia...

They're not being sued.
Score: 22 Votes (Like | Disagree)
jclardy Avatar
133 months ago
dont worry Australia

the USA doesnt have 4G either

Verizon and AT&T just rebranded their "3G" networks as "4G"

they claim speeds of 20mb up and down

however proper 4G is 100mb mobile and 1gbps stationary up/down

AT&T and t-mobile rebranded their 3.5G to 4G. LTE is an actual 4G technology capable of the "standard" speeds but in its current implementation it is slower. Eventually it will grow to "true 4G" speeds. But when that happens they will probably brand it as 5th generation :D
Score: 14 Votes (Like | Disagree)

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
EA Apple Maybe Feature

Apple Reportedly Talked With Electronic Arts About Potential Acquisition

Monday May 23, 2022 10:58 am PDT by
Apple is one of several companies that have held talks with Electronic Arts (EA) about a potential purchase, according to a new report from Puck. EA has spoken to several "potential suitors," including Apple, Amazon, and Disney as it looks for a merger arrangement. Apple and the other companies declined to comment, and the status of the talks is not known at this time, but Apple does have an ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...