Apple Moving Forward with New Retail Stores in France and Switzerland


ifoAppleStore reports on an article from French magazine Aix en Dialogue noting that Apple is preparing to build an interesting new store in Aix-en-Provence, France. While the store appears to be a relatively small one by Apple's standards, the striking design sees the store set back on a plaza and constructed almost entirely of transparent glass with the exception of the rear wall hiding the back-of-house operations.

According to AixEnProvence.fr magazine, the current tired-looking tourism office on the south side of Place du General de Gaulle will be demolished and the Apple store will be constructed at the site. A rendering posted by the magazine shows a one-level structure set back on a broad stone plaza, with a tan-colored rear wall, and all other encompassing walls made of glass. A second rendering shows the store is an extension of a design roughly based on the Upper West Side (NYC) store.

Reports indicate that the new store, which is also depicted with a low-profile fountain on the plaza, could open by late 2012 or early 2013.

Meanwhile, Macprime.ch reports [Google translation] that it has obtained access to Apple's plans for its first retail store in Basel, Switzerland. The company recently revised its plans for the store to meet the requirements of planning officials, and with the current tenant having vacated the location late last year Apple is nearly ready to begin construction on the new store, which would be the company's fourth in Switzerland.


The two-level sales floor of the forthcoming store measures in at a modest 460 square meters (close to 5,000 square feet), with a nearly equal amount of space dedicated to back-of-house operations such as storage and a conference room, as well as building systems. Schematics for the store show a staircase in the rear of the store for moving between the two sales floors, with the ground floor hosting twelve display tables and the next level hosting several other display tables and what appear to be a pair of 12-seat Genius Bars.

Given that Apple will be tearing down the current building to construct the new Basel store, the location is unlikely to open until 2013.

Top Rated Comments

(View all)
Avatar
115 months ago

http://content.microsoftstore.com/Home.aspx

*LOL*

Indeed.

I think he meant effort that isn't wasted. ;)
Score: 3 Votes (Like | Disagree)
Avatar
115 months ago

This expansion is starting to get insane....a big difference from 5 or 4 years ago.


And all demand-driven.
Score: 3 Votes (Like | Disagree)
Avatar
115 months ago
This expansion is starting to get insane....a big difference from 5 or 4 years ago.
Score: 2 Votes (Like | Disagree)
Avatar
115 months ago
Apple Store Amsterdam

Don't forget the first Apple Store in The Netherlands that will open march this year in Amsterdam! :cool:
Score: 2 Votes (Like | Disagree)
Avatar
115 months ago
Come on Dublin can't be that long away every other major city in Europe has one.
Score: 1 Votes (Like | Disagree)
Avatar
115 months ago

http://content.microsoftstore.com/Home.aspx

*LOL*


a failed carbon copy lol.

anything else?
Score: 1 Votes (Like | Disagree)

Top Stories

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

iPhone 12 Pro in Graphite and iPhone 12 in Blue Shown Off in Unboxing Videos

Monday October 19, 2020 8:20 am PDT by
While the iPhone 12 Pro does not launch until Friday, we now have an early unboxing video of the device courtesy of Twitter account DuanRui, providing a closer look at the shiny new flat-edge design and sleek Graphite color option. Ben Geskin re-uploaded the unboxing video to YouTube, which we've embedded below: Geskin has also uploaded an unboxing video of the iPhone 12 in Blue: ...

Apple Releases iPadOS and iOS 14.1 With Multiple Bug Fixes Ahead of iPhone 12 Launch

Tuesday October 20, 2020 10:06 am PDT by
Apple today released iOS and iPadOS 14.1, the first major updates to the iOS and iPadOS 14 operating system updates that were released in September. iOS and iPadOS 14.1 come a week after Apple released the golden master versions of the updates to developers. The iOS 14.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access...

Watch: iPhone 12 and iPhone 12 Pro Unboxing Videos and First Impressions

Tuesday October 20, 2020 6:05 am PDT by
Apple's embargo has lifted for iPhone 12 and iPhone 12 Pro reviews. In addition to our detailed review roundups for each device, we've rounded up over a dozen unboxing videos and first impressions below. iPhone 12 in Blue on left and iPhone 12 Pro in Pacific Blue on right via Engadget Key new features of the iPhone 12 and iPhone 12 Pro include a flat-edge design, 5G support, a much faster A14 ...

Gold Version of iPhone 12 Pro Apparently Has a More Fingerprint Resistant Stainless Steel Frame

Tuesday October 20, 2020 11:56 am PDT by
iPhone 12 Pro reviews hit the web today, and one of the more interesting tidbits came from TechCrunch's Matthew Panzarino, who revealed that the Gold version of the device apparently has a more fingerprint resistant coating applied to the stainless steel frame. From his review:Most of the iPhone 12 Pro finishes still use a physical vapor deposition process for edge coating. But the new gold...

Photographer Austin Mann Tests the iPhone 12 Pro's Camera

Wednesday October 21, 2020 4:14 am PDT by
Travel photographer Austin Mann usually performs an in-depth review of new iPhone models to test their camera performance in real-world scenarios. To test Apple's new iPhone 12 Pro, Mann traveled to Glacier National Park, Montana. Mann focused on some of the biggest camera upgrades with the iPhone 12 Pro, including the upgraded Wide lens, Ultra Wide Night mode, and LiDAR autofocus, across a...

iPhone 12 Pro Max Has Smaller 3,687 mAh Battery According to Regulatory Filing

Tuesday October 20, 2020 8:48 pm PDT by
Apple's new iPhone 12 Pro Max is equipped with a 3,687 mAh battery, which is around 7% less capacity than the 3,969 mAh battery in the iPhone 11 Pro Max, according to a regulatory filing published by TENAA, the Chinese equivalent of the FCC. The regulatory filing, spotted by MacRumors, also lists the iPhone 12 Pro Max with 6GB of RAM as seen in benchmark results last week. Apple has filed ...

5G Drains iPhone 12 Battery 20% Faster Than 4G in Benchmark

Wednesday October 21, 2020 3:17 am PDT by
After the first reviews for the iPhone 12 and iPhone 12 Pro emerged yesterday, a new report by Tom's Guide reveals the extent of battery life reductions when using 5G. The report outlines a test wherein the iPhone surfs the web continuously at 150 nits of screen brightness, launching a new site every 30 seconds until the battery drains. Interestingly, the test was run on an iPhone 12 and...

Hands-On With Apple's iPhone 12 and 12 Pro MagSafe Cases

Tuesday October 20, 2020 1:33 pm PDT by
Apple's iPhone 12 and 12 Pro are launching this Friday, and ahead of that release date, Apple is shipping out various accessories like the MagSafe charger and MagSafe cases. Yesterday we took a look at the MagSafe charger, and today our MagSafe case came in the mail, so we thought we'd take another look at the charger to see how it works with the case and just how strong the case magnets are. S ...

Reliable Leaker Suggests AirTags 'Coming Soon' in Two Different Sizes

Tuesday October 20, 2020 1:53 am PDT by
Apple's rumored AirTags Bluetooth tracking devices could launch imminently and will be available in two size options, based on new tweets from cryptic-but-reliable leaker L0vetodream. In typical enigmatic style, the leaker first tweeted this morning that a "big one" and a "small one" are "coming soon," but withheld what they were referring to. However that was followed an hour later with the ...