TechCrunch writes of the latest report from NPD, covering U.S. smartphone sales in October and November of last year. The data, which begins right about when the iPhone 4S was released, shows a dramatic increase in market share for the iPhone. The jump, from 26% in Q3 2011 to 43% in October and November, is due in-part to pent-up demand for the next iPhone following the pushback of the "iPhone 5" from the traditional June release cycle. As a result, iPhone share is unlikely to remain quite so high going forward, but the gain is nonetheless impressive.

npdsmartphone
Perhaps even more striking is that the top three phone models are all iPhones. Unsurprisingly, the iPhone 4S is the most popular, followed by the now-$99 iPhone 4. The iPhone 3GS, free on AT&T with a two-year contract in its third year of availability, comes in third, ahead of the Samsung Galaxy S 4G and Samsung Galaxy S II -- both Android phones introduced in 2011.

top10npd
Samsung, like Apple, makes three of the top ten most popular models; HTC holds two spots, whilst Motorola and LG each round out the remaining models with one model each.

Top Rated Comments

nick_elt Avatar
183 months ago
It says alot when a 3 year old iphone sells more than "the best" android.
Boom!
Score: 27 Votes (Like | Disagree)
Feed Me Avatar
183 months ago
Pretty cool to see the 3GS still kicking arse.
Score: 10 Votes (Like | Disagree)
FakeWozniak Avatar
183 months ago
Looks like Apple ate Androids lunch this last quarter.

This goes to show that the market share levitates around Apples annual release cycle. Apple being the 800lb gorilla, will famine a little before the release and feast just after it... And so will Android, but in reverse.
Score: 9 Votes (Like | Disagree)
nick_elt Avatar
183 months ago
FYI, the world does not start nor end with America.
Im not american but by the way rumours is spelt. Im sure this is an american website
Score: 9 Votes (Like | Disagree)
*LTD* Avatar
183 months ago


Perhaps even more striking is that the top three phone models are all iPhones.
No it isn't. This is how it's been for a while now. Apple is usually in top spot, and the 3GS has been outselling most newer Android devices.

Apple's Quality vs. the competition's Quantity.

----------

This is great news for those of us who are shareholders.
It's great news for everyone. It means that iPhone users are part of a robust ecosystem that is healthy and will last. It's good news for our investment - as users - in the platform.
Score: 7 Votes (Like | Disagree)
Mochi Hana Avatar
183 months ago
Hm, I've never heard of the LG Revere. o_o;
Score: 7 Votes (Like | Disagree)

Popular Stories

iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Later This Year With These 12 New Features

Thursday January 15, 2026 10:56 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another eight months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of January 2026: The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID...
Apple MacBook Pro M4 hero

These 5 Apple Products Will Reportedly Be Upgraded With OLED Displays

Friday January 16, 2026 7:07 pm PST by
Apple plans to upgrade the iPad mini, MacBook Pro, iPad Air, iMac, and MacBook Air with OLED displays between 2026 and 2028, according to DigiTimes. Bloomberg's Mark Gurman previously reported that the iPad mini and MacBook Pro will receive an OLED display as early as this year, but he does not expect the MacBook Air to adopt the technology until 2028 at the earliest. A new iPad Air is...
iOS 27 Mock Quick

iOS 27 Will Add These 8 New Features to Your iPhone

Sunday January 18, 2026 3:51 pm PST by
iOS 27 is still many months away, but there are already plenty of rumors about new features that will be included in the software update. The first beta of iOS 27 will be released during WWDC 2026 in June, and the update should be released to all users with a compatible iPhone in September. Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense...
Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Friday January 16, 2026 12:12 pm PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
airpods pro 3 purple

New, Higher End AirPods Pro Coming This Year

Tuesday January 20, 2026 9:05 am PST by
Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest. Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...