Apple has launched a new store within iTunes specifically for Ringtones and Alert or text message tones. Many of the new alert tones are dialogue clips and sound effects from famous movies including Star Wars and Jaws. The most popular tone at the moment is a beep-boop-beep from R2-D2.
The iTunes Store on your iPhone, iPad, or iPod touch now includes the Tone Store — an incredible spectrum of music ringtones and alert tones that can be assigned to any alert setting on your iPhone, iPad, or iPod touch.
Ringtones have been available for purchase for a while, but the Alert Tones are a brand new offering. For a long time, the limited selection of alert tones was a big complaint of iPhone owners, especially those with several iPhones in a single household.
Ringtones are $1.29 and alert tones are $0.99.
To get to the Tones Store, head to Settings/Sounds and select any of the tone options. Then click "Buy More Tones" at the top of that window.