sakeswindow
Apple isn't the only retailer to put iPads in its window displays. Saks Fifth Avenue also has a window full of iPads, though not to advertise the tablet. Instead, the company is using iPads and Apple Cinema Displays to promote haute couture.

Saks has partnered with Stylist.com to celebrate Fashion's Night Out with the unique window display at its flagship Fifth Avenue location, just up the street from Apple's Fifth Ave. cube.

The window displays, designed, developed and built by Gin Lane Media, feature 64 iPad 2s in one center window, and nine Cinema Displays in each of two side windows. The company wrote custom software for the installation, and Dan Kenger, Digital Creative Director for Gin Lane says that the iPads are linked together via a local network. “We are able to get all the iPads to talk to each other as well as perfect the timing to produce elegant fades and control what device should display what.”

Hat tip to The Loop.

Top Rated Comments

Caliber26 Avatar
135 months ago
They just wanna tell Macy's:
"If you don't have 64 iPads, well, you don't have 64 iPads."
Score: 10 Votes (Like | Disagree)
Caliber26 Avatar
135 months ago
Daft idea, why not just get one big display and put a grid of black tape over it?

Because that's something that not even Target would do. This isn't about practicality, nor simplicity. Hell, they could've achieved the same effect, buying 64 Samsung Galaxy Tablets, and saved themselves a big chunk of change. But that's not the point. It's about pairing the best with the best. (no, I'm not a crazy "fanboy")

The REAL message here is:
"If Apple sold clothes, they'd be us."
Score: 7 Votes (Like | Disagree)
macrumorsuser10 Avatar
135 months ago
I guess that's one way to promote "haute couture." But there would have been much cheaper options to accomplish the same thing. Still, technically it's pretty neat.

That is exactly the point of this display. This is Saks Fifth Avenue selling haute couture merchandise. The fact that they are using iPads conveys that they are hip to current technology and that they have money to spend on an extravagant display like this.
Score: 6 Votes (Like | Disagree)
*LTD* Avatar
135 months ago
Because that's something that not even Target would do. This isn't about practicality, nor simplicity. Hell, they could've achieved the same effect, buying 64 Samsung Galaxy Tablets, and saved themselves a big chunk of change. But that's not the point. It's about pairing the best with the best. (no, I'm not a crazy "fanboy")

The REAL message here is:
"If Apple sold clothes, they'd be us."
HP, Dell and others would die for this sort of exposure and cachet.

This is just another notch in Apple's "high fashion" belt, which is quite an important level of mindshare. Normally consumer tech wouldn't fit in this area, but Apple certainly manages to.

Imagine Saks helping build your brand? That sort of advertising (to that segment of the market) is hugely significant.
Score: 5 Votes (Like | Disagree)
Shrink Avatar
135 months ago
That is exactly the point of this display. This is Saks Fifth Avenue selling haute couture merchandise. The fact that they are using iPads conveys that they are hip to current technology and that they have money to spend on an extravagant display like this.

This ^^^

Hit it right on the button.

Image over content. ;)
Score: 4 Votes (Like | Disagree)
jayducharme Avatar
135 months ago
I guess that's one way to promote "haute couture." But there would have been much cheaper options to accomplish the same thing. Still, technically it's pretty neat.
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...