Apple Releases New iPad 2 Ad, 'Now'


Apple just posted this new television ad for the iPad 2 on Apple's iPad page and YouTube channel. The ad illustrates life is different "now" that we have the iPad 2. The ad shows off the Wall Street Journal, Spin magazine, The King's Speech, FaceTime, iTunes U, the iBookstore, and Star Walk.

Now, we can watch a newspaper; listen to a magazine; curl up with a movie; and see a phone call.

Now, we can take a classroom anywhere; hold an entire bookstore; and touch the stars.

Because now, there's this.

Thanks Geoff!

Top Rated Comments

Chundles Avatar
144 months ago
No specs, no "ours does this does yours?" not even the name of the product spoken in the ad.

Focus on the experience - absolutely perfect. Damn they really know what they're doing don't they.
Score: 57 Votes (Like | Disagree)
WestonHarvey1 Avatar
144 months ago
Not nearly enough lasers, lightning, or creatures morphing out of liquid metal. No epic rock music.

They'll not sell a single one.
Score: 34 Votes (Like | Disagree)
CWallace Avatar
144 months ago
I like how they chose the constellation Leo (the lion). Little foreshadowing of OS X 10.7. :D
Score: 19 Votes (Like | Disagree)
Small White Car Avatar
144 months ago
Question--who is this aimed at.
I really can't tell if you're joking...but on the off-chance that you're serious...

They're aimed at everyone who asked me what computer to buy because they don't know what a megahertz is.

...at everyone who asked me what browser to use 'cause someone told them to stop using IE but they didn't know what to do with that information.

...at everyone who asked me what to do now that their hard drive is full.

...at everyone who got a trojan somehow...they never know how.

...at everyone who had trouble figuring out which version of the software to buy while standing at Best Buy.

...at everyone who needed my help to find files because they didn't know where they saved them on their computer.

Basically, everyone who hates their computer. I know a lot of them. They come to me for help all they time. Do you not have friends or family? Or perhaps they're all under the impression that you know nothing about computers and so they don't ask you. Either way, lucky you.

The rest of us are thrilled that these people can finally buy a computer they won't hate. They're happy. I'm happy. You're just confused. I'm not sure why.
Score: 18 Votes (Like | Disagree)
acslater017 Avatar
144 months ago
I really can't tell if you're joking...but on the off-chance that you're serious...

They're aimed at everyone who asked me what computer to buy because they don't know what a megahertz is.

...at everyone who asked me what browser to use 'cause someone told them to stop using IE but they didn't know what to do with that information.

...at everyone who asked me what to do now that their hard drive is full.

...at everyone who got a trojan somehow...they never know how.

...at everyone who had trouble figuring out which version of the software to buy while standing at Best Buy.

...at everyone who needed my help to find files because they didn't know where they saved them on their computer.

Basically, everyone who hates their computer. I know a lot of them. They come to me for help all they time. Do you not have friends or family? Or perhaps they're all under the impression that you know nothing about computers and so they don't ask you. Either way, lucky you.

The rest of us are thrilled that these people can finally buy a computer they won't hate. They're happy. I'm happy. You're just confused. I'm not sure why.

LOL you sound a lot like me :D I am my family's IT department. Just spent half an hour last night helping my mom get her digital photos off her camera, onto her computer (Dell with XP!!!!) and onto a CD. What a nightmare. I pleaded with her to get a Mac when that thing dies. :mad:
Score: 13 Votes (Like | Disagree)
nagromme Avatar
144 months ago
One word to describe this entire ad campaign: Classy

Such a big contrast from ads with robotic space ships or trash talking the competition or the "hey mom, look what I can do" type of ads that we see from the competition.
Ha ha :) I think of that ad too when I try to figure out the mentality of someone moved by those weird middle-school-macho Android tablet ads :D Best thing about that Xoom ad: it focuses on an awesome 3D game. A game ported from the iPad. And, at the time, the ONLY tablet-optimized game for Honeycomb!! Talk about intentionally misleading advertising... to have a whole ad focused on a device as a game machine, when there are no games to speak of, and that one game runs on the iPad anyway!
Score: 13 Votes (Like | Disagree)

Popular Stories

macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
original iphone 2007

15 Years Ago Today, the iPhone Went On Sale

Wednesday June 29, 2022 4:43 am PDT by
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale. The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
maxresdefault

Video Comparison: M2 MacBook Pro vs. M1 MacBook Pro

Tuesday June 28, 2022 2:45 pm PDT by
Apple last week launched an updated version of the 13-inch MacBook Pro, and it is the first Mac that is equipped with an updated M2 chip. As it's using a brand new chip, we thought we'd pick up the M2 MacBook Pro and compare it to the prior-generation M1 MacBook Pro to see just what's new. Subscribe to the MacRumors YouTube channel for more videos. For the video comparison, we're using the...
iPhone vs Galaxy Larger

Apple Executive Says Samsung Copied the iPhone and Simply 'Put a Bigger Screen Around It'

Tuesday June 28, 2022 8:59 am PDT by
The Wall Street Journal's Joanna Stern today shared a new documentary about the evolution of the iPhone ahead of the 15th anniversary of the device launching on June 29, 2007. The documentary includes an interview with Apple's marketing chief Greg Joswiak, iPhone co-creator Tony Fadell, and a family of iPhone users. One segment of the interview reflects on Android smartphones gaining larger...
iPhone 11 Pro vs iPhone 14 Pro

iPhone 11 Pro vs. 14 Pro: New Features to Expect if You've Waited to Upgrade

Monday June 27, 2022 11:22 am PDT by
With many customers choosing to upgrade their iPhone every two or three years nowadays, there are lots of iPhone 11 Pro users who might be interested in upgrading to the iPhone 14 Pro later this year. Those people are in for a treat, as three years of iPhone generations equals a long list of new features and changes to look forward to. Below, we've put together a list of new features and...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
rootbug

Major macOS High Sierra Bug Allows Full Admin Access Without Password - How to Fix [Updated]

Tuesday November 28, 2017 12:33 pm PST by
There appears to be a serious bug in macOS High Sierra that enables the root superuser on a Mac with a blank password and no security check. The bug, discovered by developer Lemi Ergin, lets anyone log into an admin account using the username "root" with no password. This works when attempting to access an administrator's account on an unlocked Mac, and it also provides access at the login...