TechCrunch reports that it has receiving detailed information on a forthcoming iPhone application from Facebook that will focus on photo sharing, building on top of the company's massive existing platform to apparently pull together aspects of many other popular photo apps in what appears from the leaked documents to be an "awesome" offering.
But again, the app looks amazing. We've heard that internally it is being called either "Hovertown" or "WithPeople". And while it looks like a stand-alone app right now, there are also signs that it could be eventually integrated into Facebook's main iPhone app - as well as the main site.No real details on the app other than a single image have yet been provided by TechCrunch, although the site is currently working through the significant amount of leaked material to decipher more about its features and functionality.
Either way, based on the images in front of us, the best way to think about it appears to be Path meets Instagram meets Color meets (Path's new side project) With - with a few cool twists. And obviously, it's built entirely on top of Facebook's massive social graph.
Update: TechCrunch has now filed a follow-up report sharing more images of the forthcoming application.
A few notes: the images we have suggest that while polished, this still may be a work in progress. It's clear that some of these mock-ups are older than other ones, given a few documents we have as well. Also, some images make it seem as if the service will eventually reside within the existing Facebook iPhone app, while others seem to showcase an entirely new app (or a completely redesigned Facebook app). It's entirely possible that both will be correct. It would make a lot of sense for Facebook, which is by far the largest photo service on the Internet with close to 100 billion photos, to make their own dedicated photo app. The space is exploding with popularity right now as Instagram and others are gaining millions of users quickly. Regardless, Facebook's focus on mobile photos going forward is very clear.