Hours before Apple's iPhone 4 press conference, we pointed to a YouTube video of "The iPhone Antenna Song", a humorous two-minute song written by Jonathan Mann, who has been writing and performing a new song every day for the past year and a half.
Mann's effort received new prominence when Apple opened the press conference by playing the clip, with Steve Jobs noting, "We saw that on YouTube this morning and couldn't help but want to share it."
The Los Angeles Times profiles Mann, an "unabashed Apple fanboy" who uses his iPhone 4 for shooting and editing footage.
"The idea of Steve Jobs doing a little jig to my song, it doesn't get any more amazing than that for me," Mann said in an interview in his rumpled Berkeley apartment.
Mann notes that he wrote the song to express frustration over his perception that the iPhone 4 antenna issue has been blown out of proportion, claiming as he did in the song that he has never dropped a call with the device. He reports that he was contacted by Apple early Friday asking permission to use the clip in its press conference."I knew the press conference was happening. I had my own opinions. The media was blowing this thing way out of proportion, so I wrote the song and sent it around to a few blogs," Mann said.
The marketing effort paid off. Apple contacted him early Friday morning to ask permission to play the song at the news conference.
"I created something at a moment that resonated with people in a way that was really positive and meaningful. That's what's so cool about it for me," he said.
39 comments
Will Smith, his wife Jada Smith, and his son Jaden Smith today visited Apple Park to discuss the environment and Jaden's Just Water company, according to a tweet Apple CEO Tim Cook shared on...
Back in March, Facebook announced that millions of Facebook passwords were stored on its servers in plain text with no encryption. At the time, Facebook also said that "tens of thousands" of...
Apple likely paid somewhere around $5 to $6 billion to settle its ongoing legal battle with Qualcomm, according to estimates shared today by UBS analyst Timothy Arcuri (via CNBC).
The...
All three 2019 iPhones will feature 12-megapixel single-lens front cameras, up from 7-megapixels on the iPhone XS, iPhone XS Max, and iPhone XR, according to the latest research note from well-known...
Apple has opened a new lab that will study how it can expand upon its current recycling processes through machine learning and robotics. The company announced the news today, along with other...
Samsung this week provided reviewers with Galaxy Fold devices for some hands-on time, and it appears the folding smartphone may be suffering from some serious flaws. Three of the reviewers who...
Apple is facing a class action lawsuit accusing the company of securities fraud for making false statements and failing to disclose adverse information regarding its business prospects. These actions...
