Research firm IDC today issued a report highlighting fourth quarter and full year worldwide sales numbers of "converged mobile devices", more commonly known as smartphones, revealing continuing outstanding growth for Apple's iPhone above the overall industry already-healthy growth rate.
According to the data, Apple's shipments for the fourth quarter of 2009 were up 97.7% year-over-year, in line with results reported by Apple in its most recent earnings release and well ahead of the smartphone industry's 39% growth overall. The 8.7 million iPhones shipped during the quarter placed Apple solidly in third place with 16.0% market share behind Research in Motion and Nokia, both of which saw growth in line with the overall industry's growth rate.
Worldwide Smartphone Shipments in 4Q09 in Millions of Units (Source: IDC)
For all of 2009, Apple similarly held down the third position behind Research in Motion and Nokia, shipping 25.1 million iPhones for an increase of 81.9% over 2008 and enough to hold 14.4% of the worldwide market for year, up from 9.1% in 2008. Overall, the market grew by only 15% year-over-year, with only Research in Motion (46.2% growth) joining Apple in outperforming the industry.
Worldwide Smartphone Shipments in 2009 in Millions of Units (Source: IDC)
Earlier this week, data from ABI Research revealed that Apple's share of the worldwide smartphone market had slipped slightly between the third and fourth quarters of 2009 as Apple was unable to keep pace with overall industry growth rates. The report apparently failed, however, to address the typically stronger seasonal effect seen in Apple's sales numbers compared to other manufacturers that release multiple new handsets throughout the year.
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Sunday November 23, 2025 8:48 am PST by Joe Rossignol
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Thursday November 20, 2025 10:50 am PST by Joe Rossignol
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
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Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports.
CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more.
Note:...
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
