'NBA League Pass Mobile' Brings Live NBA Basketball to iPhone


The NBA today launched NBA League Pass Mobile [App Store, $39.99] for the iPhone and Android operating systems, bringing live video of over 40 NBA basketball games per week for the 2009-2010 season to users via Wi-Fi and 3G. Features include:

- Watch over 40 LIVE NBA games a week
- View full game replays for up to 48 hours after the game Local market, national blackout and other restrictions apply to all live and replay games in NBA LEAGUE PASS MOBILE.)
- Daily highlights from around the league
- Live player stats for every game
- Live scores for every game
- Set "Remind Me" alerts for favorite teams or key games
- Send game and stats updates through Email, Facebook and Twitter.

Users can watch live games while monitoring scores of other games scrolling across the bottom of the screen. Local blackout rules apply.

CNET notes that while there is currently no package deal for existing subscribers to the NBA League Pass television service, the NBA is exploring such an offering for the future.

Currently there is not added benefit if customers are already subcribers to the NBA's League Pass TV package. But bundling the two is something the league is looking at for the future, said Bryan Perez, senior vice president and general manager of NBA Digital.



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