Campaign reports (via Engadget) that CBS Outdoor, the outdoor advertising arm of CBS, is launching a new advertising platform that will allow iPhone users to interact with and manipulate digital advertising signage. The platform will be launched on LCD advertising screens such as those commonly seen in malls and other shopping centers.
By swiping in either direction on the iPhone's touchscreen, users can make the object in the digital poster spin to the left or right, and users can also make the display change colour.
Also by using the "pinch" and "stretch" finger gestures on the iPhone, consumers will be able to zoom in or out of the object displayed on the screen.
Users will be able to connect to the digital signage via Wi-Fi or 3G and then interact with the displayed images.