Gartner has released a preliminary report detailing U.S. and worldwide PC shipments for the first quarter of 2009. The report pegs Apple's U.S. market share in fourth place among vendors at 7.4%, down from 8.0% in the fourth quarter of 2008. More importantly, the report shows a slight decline in market share over the year-ago quarter, when Apple held 7.5% market share.
Apple's U.S. Market Share Trend: 1Q06-1Q09 (Gartner)
Apple's U.S. computer shipments showed a 1.1% decline over the year-ago quarter, compared to an overall U.S. industry decline of 0.3%. Gartner notes that the overall PC market performed better than expected, due in significant part to strong sales of "mini notebooks" or netbooks, a market segment in which Apple does not currently compete. Gartner also suggests that the average selling price of computers sold in the first quarter of 2009 may have shrunk as much as 20% due to this explosion in netbook sales. Consequently, while Apple's market share has apparently slipped, its gross revenue and profits are likely to have held up better than the industry average.
Also of note, HP was able to pass Dell for the top spot among U.S. PC shipments, taking that position for the first time since 2001.
Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 1Q09 (Thousands of Units)
IDC has released a similar report showing Apple with 7.6% market share and a decline in U.S. sales of 1.2% over the year-ago quarter. IDC's numbers, however, are showing a slightly steeper decline in U.S. sales for the overall PC market at 3.1%. Apple remains unable to break into the top five vendors for worldwide PC shipments in either survey, with Toshiba continuing to hold the fifth spot with approximately 5.5% market share, a significant bump over their previous numbers.
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Wednesday November 5, 2025 11:57 am PST by Juli Clover
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google.
For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Thursday November 6, 2025 2:45 pm PST by Juli Clover
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Monday November 3, 2025 5:54 am PST by Joe Rossignol
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
Friday November 7, 2025 6:40 am PST by Joe Rossignol
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag.
This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked.
Delivery estimates are already pushing into late November to early December, suggesting...
Thursday November 6, 2025 4:37 am PST by Tim Hardwick
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report.
Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
Thursday November 6, 2025 4:08 pm PST by Juli Clover
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered.
There are a series of new smart bulbs that are...
Wednesday November 5, 2025 3:54 pm PST by Juli Clover
It's been over a decade since Apple's HomeKit smart home platform launched, and it is overdue for an update. HomeKit and the Home app can no longer keep up with AI-powered solutions from other companies like Google and Amazon, but that's set to change with a smart home revamp that Apple has planned for 2026.
Home Hub
Apple is working on a home hub or "command center" that will serve as a...
