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Apple to Attend CES in 2010?

Friday January 9, 2009 4:24 pm PST by Arnold Kim
Cult of Mac first reported yesterday that Apple had decided to exhibit at next year's Consumer Electronics Show (CES) 2010.

We had originally filed the report on Page 2 as it seems to contradict Apple's reasoning for pulling out of future Macworld events. Specifically, Apple has claimed that trade shows are becoming less important venues and not worth the time or cost to participate. In fact, Schiller even acknowledged that the January time-frame for the Macworld event simply didn't coincide with Apple's product release life cycles.

AppleInsider, however, is now also reporting from their sources that Apple is planning on exhibiting at CES 2010. The rumor site describes the move as a "done deal" and that Apple is up to the challenge of sitting amongst its competition.

That indicates that an Apple appearance at CES 2010 might likely serve primarily a symbolic move by Apple as it cements its increasing importance in the consumer electronics world at the expense of Microsoft, generic PC makers, smartphone vendors, and its other competitors in the consumer electronics industry.



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