Barclay's Ben Reitzes safely predicts that Apple will offer Black Friday sales this year, including $100 price reductions on "at least a few Mac models". Apple has regularly participated in sales on the day after Thanksgiving ("Black Friday") for at least the past 5 years. This year's Black Friday falls on November 28th.
Price drops of up to $101 have been common, but only on select Mac models. Our historical pricing guide page indicates that both the MacBook and iMac were discounted by up to $101 in the past two years.
Apple's Black Friday sales are available at retail locations, as well as in their online store. The best deals for 2007, however, came from 3rd party retailers such as MacMall and Amazon. High-end MacBook Pros received discounts as high as $300 ($150 instant, $150 mail in rebate). A full list of 2007 sales can be seen here.
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
As usual, the event is expected to take place in the first half of September.
Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the...
Thursday August 13, 2026 4:20 pm PDT by Juli Clover
Apple will introduce at least five new devices at its iPhone-centric event next month, and it's also possible we'll get devices waiting on Siri AI like the Apple TV.
iPhone 18 Pro
The iPhone 18 Pro is going to look like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting some internal updates, including a new Wide camera with a variable aperture for more control over lighting ...
Friday August 14, 2026 12:15 pm PDT by Juli Clover
For the first time since Apple started selling standard and "Pro" iPhones, we're not going to get an entry-level iPhone model this fall. Apple doesn't plan to release an iPhone 18 in September, and will only launch the iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone Ultra. The lower-cost iPhone 18 won't come out until spring 2027.
Subscribe to the MacRumors YouTube channel for more ...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
