Apple Shooting New Commercial in 5th Avenue Store?

Apple's 24-hour flagship 5th Avenue retail store in Manhattan will be shutting down on Thursday for the night. Apple's retail page reflects the temporary shutdown:

Please note we will be temporarily closed Thursday, May 29 at 3:00 p.m. and will reopen Friday, May 30 at 9:00 a.m. During this time, please visit one of our other two Manhattan locations.

While you might think that this would be a routine occurrence for inventory or some other innocent purpose. we've been told that Apple's 5th Avenue store has only been entirely closed twice in its history: the iPhone launch and the Leopard launch.

Instead, there are rumors that there will be a commercial shoot happening at that time. The exact subject of the commercial is unknown, but reportedly previous filming has occurred at the store without closing down entirely.

Update:: Followup story posted.