Apple Shooting 3G iPhone Commercial at 5th Avenue Apple Store? [Updatedx5]
Apple's 24-hour flagship 5th Avenue retail store in Manhattan is in the process of shutting down for the night. An unusual move for the 24-hour store. Apple's
retail page reflects the temporary shutdown:
Please note we will be temporarily closed Thursday, May 29 at 3:00 p.m. and will reopen Friday, May 30 at 9:00 a.m. During this time, please visit one of our other two Manhattan locations.
Employees are telling passersby that a commercial is being shot at the 5th Avenue Apple store. We've been told that Apple's 5th Avenue store has only been entirely closed twice in its history: the iPhone launch and the Leopard launch.
According to MacRumors sources, Apple is actually filming a commercial for the upcoming 3G-capable iPhone with filming to occur inside and around the 5th Avenue store.
Updated x 5:
TheiLife posts photos of lights are being set up for filming. The site appears to be down, all photos are mirrored here.
Logical explanation for 'Anonymous 5+4' boxes (also confirmed by another report that these simply represent walkie talkies). Alternative (humorous) explanation.
shirtmkr posts these new photos in the forums (taken at 9:30pm):
Silicon Alley Insider posts a few of their own photos.
First hand account of some of the setup.
thechidz reports "I just walked by and they are still shooting and not letting people even cross the street" (~12 midnight). Photos from across the street.
Popular Stories
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns.
The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49.
There...
iOS 26.5 includes three new features for iPhones, according to Apple's release notes for the update, which is expected to be released next week.
As discovered during beta testing, iOS 26.5 enables end-to-end encryption for RCS messaging between iOS and Android devices. Apple says this security upgrade is limited to supported carriers around the world and will continue to roll out....
Instagram will remove end-to-end encryption for direct messages between users from May 8, 2026. When the date comes around, Meta will potentially be able to see the contents of all messages between users on the social media platform.
Encrypting messages has been an optional feature in Instagram since 2023, but in March of this year the social media platform quietly updated a help page to say ...