Apple Shooting 3G iPhone Commercial at 5th Avenue Apple Store? [Updatedx5] - MacRumors
Skip to Content

Apple Shooting 3G iPhone Commercial at 5th Avenue Apple Store? [Updatedx5]

170138 IMG 0486 400

Apple's 24-hour flagship 5th Avenue retail store in Manhattan is in the process of shutting down for the night. An unusual move for the 24-hour store. Apple's retail page reflects the temporary shutdown:

Please note we will be temporarily closed Thursday, May 29 at 3:00 p.m. and will reopen Friday, May 30 at 9:00 a.m. During this time, please visit one of our other two Manhattan locations.

Employees are telling passersby that a commercial is being shot at the 5th Avenue Apple store. We've been told that Apple's 5th Avenue store has only been entirely closed twice in its history: the iPhone launch and the Leopard launch.

According to MacRumors sources, Apple is actually filming a commercial for the upcoming 3G-capable iPhone with filming to occur inside and around the 5th Avenue store.

Updated x 5:

  • TheiLife posts photos of lights are being set up for filming. The site appears to be down, all photos are mirrored here.

  • Logical explanation for 'Anonymous 5+4' boxes (also confirmed by another report that these simply represent walkie talkies). Alternative (humorous) explanation.

  • shirtmkr posts these new photos in the forums (taken at 9:30pm):

    220522 DSC03618 300 220522 DSC03616 300

  • Silicon Alley Insider posts a few of their own photos.

  • First hand account of some of the setup.

  • thechidz reports "I just walked by and they are still shooting and not letting people even cross the street" (~12 midnight). Photos from across the street.
    Related Forum: iPhone
  • Popular Stories

    app store monthly sub commitment

    Apple Introduces App Store Monthly Subscriptions With 12-Month Commitment

    Monday April 27, 2026 12:52 pm PDT by
    Apple today announced the launch of a new subscription option for App Store developers: monthly subscriptions with a 12-month commitment. The new option allows developers to offer subscribers discounted pricing typically associated with an annual subscription but paid on a monthly basis to keep payments more affordable. This new payment option allows you to offer subscribers more affordable...
    Dynamic Island iPhone 18 Pro Feature

    This Is What the iPhone 18 Pro Looks Like

    Saturday April 25, 2026 10:00 am PDT by
    A recent leak provides our best look yet at the design of Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models. Leaker Sonny Dickson recently shared images of the first iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone dummy models. The images largely conform with rumors about the designs of the three devices and provide the first real visual confirmation of how they will look. ...
    MacBook Pro Low Angle Wide Lens

    Apple to Launch 'MacBook Ultra' With These Six New Features

    Friday April 24, 2026 10:32 am PDT by
    While the 14-inch and 16-inch MacBook Pro were just updated with M5 Pro and M5 Max chips last month, bigger changes are reportedly around the corner. According to Bloomberg's Mark Gurman, the higher-end MacBook Pro models will be receiving a major redesign by early 2027, and he said that Apple might use "MacBook Ultra" branding for them. If so, the MacBook Ultra would likely be a...