Apple broadcast a new iPod touch advertisement during American Idol last night. The new advertisement features a table full of iPod touches showing off various features including Photos, Cover Flow, Weather, Notes, Web Browsing, Mail and Video playback.
Brendan Benson is the latest artist to benefit from exposure in an Apple television commercial with their song, What I'm Looking For (iTunes link). Compete reports that almost 1 million searches for iPod commercials and their songs were conducted from August 2007 to January 2008. Though briefly, Apple actually shows the artist name and song being played in this commercial on one of the iPod Touch's screens.
Benchmarks for the new MacBook Neo surfaced today, and unsurprisingly, CPU performance is almost identical to the iPhone 16 Pro. The MacBook Neo uses the same 6-core A18 Pro chip that was first introduced in the iPhone 16 Pro, but it has one fewer GPU core.
The MacBook Neo earned a single-core score of 3461 and a multi-core score of 8668, along with a Metal score of 31286.
Here's how the...
Apple today announced the "MacBook Neo," an all-new kind of low-cost Mac featuring the A18 Pro chip for $599.
The MacBook Neo is the first Mac to be powered by an iPhone chip; the A18 Pro debuted in 2024's iPhone 16 Pro models. Apple says it is up to 50% faster for everyday tasks than the bestselling PC with the latest shipping Intel Core Ultra 5, up to 3x faster for on-device AI workloads,...
Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday.
A regulatory document for a "MacBook Neo" (Model A3404) has appeared on Apple's website. Unfortunately, there are no further details or images available yet.
While the PDF file does not contain the "MacBook Neo" name, it briefly appeared in a link...
