iPod Touch Ad: 'What I'm Looking For' - MacRumors
Skip to Content

iPod Touch Ad: 'What I'm Looking For'

053943 touchadben 300

Apple broadcast a new iPod touch advertisement during American Idol last night. The new advertisement features a table full of iPod touches showing off various features including Photos, Cover Flow, Weather, Notes, Web Browsing, Mail and Video playback.

Brendan Benson is the latest artist to benefit from exposure in an Apple television commercial with their song, What I'm Looking For (iTunes link). Compete reports that almost 1 million searches for iPod commercials and their songs were conducted from August 2007 to January 2008. Though briefly, Apple actually shows the artist name and song being played in this commercial on one of the iPod Touch's screens.

Apple has posted the new ad in Quicktime format and is also available on YouTube.

Related Forum: iPod touch and iPod

Popular Stories

Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching Later This Year With These 10 New Features

Tuesday May 26, 2026 6:32 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
iphone 17 pro black feature

iPhone 18 Pro's Camera Upgrade Will Cost Apple 50% More

Friday May 29, 2026 3:44 am PDT by
The iPhone 18 Pro and iPhone 18 Pro Max's all-new variable aperture lens will cost Apple 50% more than the camera unit used in current models, according to supply chain analyst Ming-Chi Kuo. Variable aperture has been one of the most persistent iPhone camera rumors of the past few years. Kuo first flagged the feature in late 2024, and it has since been corroborated by multiple reports and...
Rivian Explains Why CarPlay Debate Will Become Completely Obsolete Feature

Rivian Explains Why CarPlay Debate Will Become 'Completely Obsolete'

Thursday May 28, 2026 9:48 am PDT by
On the latest episode of The Verge's Decoder podcast, Rivian's software chief Wassym Bensaid explained why the EV maker still refuses to offer Apple CarPlay. In short, Bensaid said Rivian does not want CarPlay to fully take over the software experience. "The challenge with screen mirroring solutions is that they take over every single pixel in the car," he said. Instead, Rivian prefers ...