Fortune's Apple 2.0 Blog reports on an analyst research note by Berstein Research's Toni Sacconaghi Jr that reframes some of Apple's notebook marketshare numbers.
In breaking notebook shares into 5 separate price ranges (quintiles), Sacconaghi found that Apple's marketshare amongst the most expensive quintile of notebooks was as high as 29%. Of course, also based on his data, Apple lost marketshare amongst the bottom three quintiles (cheapest notebook sales).
Unfortunately, these numbers by themselves are near meaningless. However, the most interesting tidbit of information gleaned was when they excluded business sales: Apple's 29% notebook marketshare rose to 46% when counting only consumer + educational sales.
This may confirm anecdotal reports that Apple's marketshare appears to be booming amongst college campuses. As a result, Apple's consumer marketshare could be substantially higher than the traditional 5-6% marketshare numbers would suggest.
Friday December 1, 2023 12:19 pm PST by Joe Rossignol
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
Wednesday December 6, 2023 5:06 am PST by Tim Hardwick
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
Tuesday December 5, 2023 11:28 am PST by Juli Clover
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6B34, up from the 6B32 firmware introduced in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update, but prior software releases ...
Wednesday December 6, 2023 2:03 am PST by Tim Hardwick
Apple's Korean suppliers have begun developing smartphone under-display cameras (UDC), paving the way for the first iPhone with a true "all-screen" appearance. According to The Elec, LG Innotek has entered the preliminary development of the UDC, which sits under the display and does not result in a visible hole in the panel when the camera is not in use. A UDC differs from a typical front ...
Wednesday December 6, 2023 1:17 pm PST by Marko Zivkovic
Recently, MacRumors has received details on the battery currently being tested on the upcoming fourth-generation iPhone SE, and the information corroborates previous findings in relation to the device. The iPhone SE 4, known by its device identifier D59, is expected to use the exact same battery found in the base model iPhone 14. Partially assembled prototypes of the next iPhone SE have been ...
Tuesday December 5, 2023 11:04 am PST by Juli Clover
The iOS 17.2 update that Apple is set to release to the public in the near future will bring support for the next-generation Qi2 wireless charging standard to the iPhone 13 and iPhone 14 models. Qi2 was mentioned in the release notes for the RC version of the update that came out today. With the addition of support for the new standard, iPhone 13 and iPhone 14 models will work with Qi2...
Today we're tracking a collection of deals that are matching - or nearly matching - the same all-time low discounts we saw during Black Friday. This includes the AirPods Pro 2 with USB-C, 9th generation iPad, and M1 MacBook Air. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the ...
Wednesday December 6, 2023 9:53 am PST by Juli Clover
To boost falling iPad sales, Apple has a major refresh planned for the iPad lineup in early 2024, according to Bloomberg's Mark Gurman. Apple plans to debut new iPad Air and iPad Pro models, both of which will feature notable changes. The iPad Air will come in two sizes like the iPad Pro for the first time. The smaller model will continue to measure in at 10.9 inches, but the larger version...
