Fortune's Apple 2.0 Blog reports on an analyst research note by Berstein Research's Toni Sacconaghi Jr that reframes some of Apple's notebook marketshare numbers.
In breaking notebook shares into 5 separate price ranges (quintiles), Sacconaghi found that Apple's marketshare amongst the most expensive quintile of notebooks was as high as 29%. Of course, also based on his data, Apple lost marketshare amongst the bottom three quintiles (cheapest notebook sales).
Unfortunately, these numbers by themselves are near meaningless. However, the most interesting tidbit of information gleaned was when they excluded business sales: Apple's 29% notebook marketshare rose to 46% when counting only consumer + educational sales.
This may confirm anecdotal reports that Apple's marketshare appears to be booming amongst college campuses. As a result, Apple's consumer marketshare could be substantially higher than the traditional 5-6% marketshare numbers would suggest.
Apple's first high-end MacBook redesign in five years is expected to arrive in the near future, bringing a run of firsts to the Mac.
Bloomberg's Mark Gurman expects the laptop to arrive between late 2026 and early 2027, with the later window now looking more likely owing to the global memory chip shortage. Analyst Ming-Chi Kuo expects mass production to begin by late 2026.
Apple last...
It is now late July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are less than two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more.
Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro...
Thursday July 23, 2026 8:26 am PDT by Tim Hardwick
Apple's iPhone 18 Pro models and its first foldable are less than two months from being unveiled. That may sound like a reason to sit tight if you're looking to upgrade from an iPhone 16 or older series, but between looming price hikes and Apple's new split-launch calendar, there's a decent case for grabbing an iPhone 17 series model right now. Here are five reasons in favor of putting your order ...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
