Due to the intimate setting of the press conference today, Apple elected to have a question and answer session with the attendees. Here are some of the notes of interest from that Q/A. For more complete coverage, please see sites with live updates from the event. Editor's Note: Q/A is paraphrased for brevity and readability
Q: Why aren't you participating in the "Intel Inside" sticker program? A: We like our own stickers better. We love Intel, and we feel most people know that we use Intel processors. We'd rather customers not have to peel stuff off.
Q: What about the Mac Mini? A: The Mac Mini is being refreshed today with faster processors.
Q: What about Apple TV? A: Nothing about Apple TV today, but we'll have news regarding it soon.
Q: You have Multitouch on the iPhone. What about on the Mac? A: It doesn't make a lot of sense right now on the Mac. We'd classify that as a research project.
Thursday August 27, 2026 7:58 am PDT by Joe Rossignol
The new Mac mini and Mac Studio models unveiled by Apple this week are the company's first new Macs announced in August since 2020.
It is extremely rare for Apple to announce new products of any kind in August, excluding smaller things like new color options and accessories.
As mentioned, Apple's last notable August product announcement was in 2020, when it updated the 27-inch iMac and a...
Thursday August 27, 2026 8:00 am PDT by Joe Rossignol
Apple has announced that it will be holding an event on Wednesday, September 9 at 10 a.m. Pacific Time, with the company widely expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, its first-ever foldable iPhone, and more.
Other products expected to be announced at the event include an Apple Watch Series 12 with a ceramic case option, an Apple Watch Ultra 4, AirPods 5 with and without...
Pre-orders of Apple's iPhone 18 Pro may not open until Saturday, September 12, a day later than the company's usual schedule, according to a new report.
Apple is set to hold its annual iPhone event on Wednesday, September 9, where the iPhone 18 Pro models, its first-ever foldable iPhone, and the Apple Watch Series 12 and Ultra 4 are all expected to be announced.
Under Apple's typical...
