Due to the intimate setting of the press conference today, Apple elected to have a question and answer session with the attendees. Here are some of the notes of interest from that Q/A. For more complete coverage, please see sites with live updates from the event. Editor's Note: Q/A is paraphrased for brevity and readability
Q: Why aren't you participating in the "Intel Inside" sticker program? A: We like our own stickers better. We love Intel, and we feel most people know that we use Intel processors. We'd rather customers not have to peel stuff off.
Q: What about the Mac Mini? A: The Mac Mini is being refreshed today with faster processors.
Q: What about Apple TV? A: Nothing about Apple TV today, but we'll have news regarding it soon.
Q: You have Multitouch on the iPhone. What about on the Mac? A: It doesn't make a lot of sense right now on the Mac. We'd classify that as a research project.
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9.
While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models.
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Apple's unusually timed announcement of new Mac mini and Mac Studio models this week was driven by unexpectedly strong enterprise appetite for AI hardware, according to The Information.
Apple normally releases new Mac models in the autumn, closer to October or November, making this week's announcement unusually early, falling just before the anticipated arrival of new iPhone models. The...
Thursday August 27, 2026 8:00 am PDT by Joe Rossignol
Apple has announced that it will be holding an event on Wednesday, September 9 at 10 a.m. Pacific Time, with the company widely expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, its first-ever foldable iPhone, and more.
Other products expected to be announced at the event include an Apple Watch Series 12 with a ceramic case option, an Apple Watch Ultra 4, AirPods 5 with and without...
