New UK 'Get a Mac' Ads reports that Apple has started airing new 'Get a Mac' ads in the UK:

These include: Naughty Step where PC suggests that doing fun stuff should be punishable; Magic where PC exchanges a file with Mac to much funfair; and Court which examines how easy it is to make a photo book.

The new ads are now on Apple's UK website. There has been some criticism of the U.K. ads in how it depicts Mac users.