Casual games are described as "play-it-for-15-minutes-and-forget-about-it games" that are frequently found on mobile phones or other handheld devices.
Businessweek has heard that Apple is in talks with Electronic Arts regarding games for the iPhone:
Mitch Lasky, senior vice-president of EA Mobile, says his company is discussing plans for games on the phone. "We have been talking to Apple about games on (the iPhone)," Lasky says. "We see a lot of the technology that we've utilized on the iPod side being incorporated into the iPhone."
This provides further evidence that Apple will allow 3rd party developers to release applications for the iPhone, but in a supervised manner, much like the iPod games.
Apple introduced the iPhone at Macworld San Francisco. The iPhone is expected to be released in June 2007.
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Memory prices have doubled, Macs and iPads have gone up, and iPhones are expected to follow. Ed Zitron – who writes the Where's Your Ed At newsletter, hosts the Better Offline podcast, and has been described by Politico as the AI boom's most "acerbic gadfly" – has spent years arguing the buildout driving those costs will never pay for itself.
We asked him what happens to Apple if he's...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
