Apple Video Game Console? [Updated] - MacRumors
Skip to Content

Apple Video Game Console? [Updated]

Appleinsider publishes more information relating to Prudential analyst Jesse Tortora's claims that Apple may have a longer term interest in the video game market:

"We think the video game market represents a distinct possibility for Apple, especially considering that it recently announced the availability of video games for its iPod through its iTunes"

Tortura speculates a gaming console device could be "morphed" out of a combination of the existing Mac mini and iTV, as well as the possibility of a handheld gaming device based on the iPod.

Clearly, entering such a competitive market would be difficult, but the analyst speculates that Apple may be feeling some pressure from potential iTunes competitors in the form of movie-download services tied to the latest consoles.

Rumors of Apple's entry into the gaming market are not new, as there have been previous reports of Apple actively recruiting game developers, but in his research note, Tortura reportedly claims that Apple has hired new software and hardware game developers.
Update: iLounge publishes an interview with iPod product marketing director, Stan Ng, who acknowledges there is a team at Apple focused on iPod games, and did the development of two of the current iPod games at Apple. The team is currently working with 3rd party developers to bring more games to the iPod.

Popular Stories

Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching Later This Year With These 10 New Features

Tuesday May 26, 2026 6:32 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
iphone 17 pro black feature

iPhone 18 Pro's Camera Upgrade Will Cost Apple 50% More

Friday May 29, 2026 3:44 am PDT by
The iPhone 18 Pro and iPhone 18 Pro Max's all-new variable aperture lens will cost Apple 50% more than the camera unit used in current models, according to supply chain analyst Ming-Chi Kuo. Variable aperture has been one of the most persistent iPhone camera rumors of the past few years. Kuo first flagged the feature in late 2024, and it has since been corroborated by multiple reports and...
Rivian Explains Why CarPlay Debate Will Become Completely Obsolete Feature

Rivian Explains Why CarPlay Debate Will Become 'Completely Obsolete'

Thursday May 28, 2026 9:48 am PDT by
On the latest episode of The Verge's Decoder podcast, Rivian's software chief Wassym Bensaid explained why the EV maker still refuses to offer Apple CarPlay. In short, Bensaid said Rivian does not want CarPlay to fully take over the software experience. "The challenge with screen mirroring solutions is that they take over every single pixel in the car," he said. Instead, Rivian prefers ...