Apple Video Game Console? [Updated] - MacRumors
Skip to Content

Apple Video Game Console? [Updated]

Appleinsider publishes more information relating to Prudential analyst Jesse Tortora's claims that Apple may have a longer term interest in the video game market:

"We think the video game market represents a distinct possibility for Apple, especially considering that it recently announced the availability of video games for its iPod through its iTunes"

Tortura speculates a gaming console device could be "morphed" out of a combination of the existing Mac mini and iTV, as well as the possibility of a handheld gaming device based on the iPod.

Clearly, entering such a competitive market would be difficult, but the analyst speculates that Apple may be feeling some pressure from potential iTunes competitors in the form of movie-download services tied to the latest consoles.

Rumors of Apple's entry into the gaming market are not new, as there have been previous reports of Apple actively recruiting game developers, but in his research note, Tortura reportedly claims that Apple has hired new software and hardware game developers.
Update: iLounge publishes an interview with iPod product marketing director, Stan Ng, who acknowledges there is a team at Apple focused on iPod games, and did the development of two of the current iPod games at Apple. The team is currently working with 3rd party developers to bring more games to the iPod.

Popular Stories

M5 Vision Pro Thumb 2

Apple Has Given Up on the Vision Pro After M5 Refresh Flop

Wednesday April 29, 2026 11:31 am PDT by
Apple has all but given up on the Vision Pro after the M5 model failed to revitalize interest in the device, MacRumors has learned. Apple updated the Vision Pro with a faster M5 chip and a more comfortable band in October 2025, but there were no other hardware changes, and consumers still weren't interested. The Vision Pro has been criticized for its high price tag and its uncomfortable...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro to Launch in September With These 10 New Features

Tuesday April 28, 2026 9:35 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
airpods pro 3 design

'AirPods Ultra' Rumored to Feature a Major Upgrade Over AirPods Pro

Thursday April 30, 2026 8:40 am PDT by
In a social media post this week, Bloomberg's Mark Gurman reiterated that Apple is planning to release new AirPods with cameras "for Siri." Last month, Gurman said these AirPods will likely be priced above the current AirPods Pro 3, which Apple sells for $249. As a result, he said Apple is likely considering using "AirPods Ultra" branding for the camera-equipped AirPods. "AirPods Ultra"...