It looks like this puppy is nearly ready if I'm reading the signs right -- and Apple is clearly setting up for something big.
Also mentioned is Intel's involvement with the iTV.
(Ed. Note: Presumably regarding the iTV) Now Intel's part goes beyond the chip and appears to contain elements of Viiv, if not all of that platform. Viiv is actually kind of cool, it's just that Intel has not been able to explain effectively what it is and, as a result, the market hasn't been particularly excited about it on Windows. However, Apple knows how to sell and with a problem where the technology is good but the marketing's not, Apple has the skills to make a huge contribution.
Rumors of Apple using Intel's Viiv media platform have been circulating since late last year, culminating with rumors regarding supposed Apple Viiv 40 and 50" displays. Apple has yet to release any Viiv-branded product, although a $1 million contest announced at Intel's recent developer forum for the best Viiv design has regained some interest in the rumor.