Wal-Mart Threatened by iTunes Movies? [Updated]

The New York Post reports that Wal-Mart is warning Hollywood studios against partnering with Apple's iTunes Store for movie distribution.

According to studio executives, "Wal-Mart has overtly threatened to retaliate if [studios] go into business with Apple."

While Apple has only signed one movie studio (Disney) to the iTunes store, the early success has caught the attention of other studios. One executive is quoted as saying "We all want to be in the Apple business".

The threat of Wal-Mart repurcussions, however, may temper iTunes partnerships as Wal-Mart controls a large portion of the retail market for DVDs.

The situation between [Wal-Mart] and Hollywood has gotten so heated and so high-level that Jobs recently phoned Wal-Mart CEO Lee Scott to ask him to moderate his stance, according to a source.

Update: This Reuters story claims that Wal-Mart has said it is not trying to dissuade movie studios from working with Apple's iTunes service.

"The Post story appears to be a rehashing of the misinformation that's been printed previously," a Wal-Mart spokeswoman said in a statement.

Related Forum: Mac Apps

Popular Stories

Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
M3 iPad Air

Apple's Next Two Products Are Coming Soon

Thursday February 12, 2026 11:17 am PST by
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman. "Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple Announces Special Event in New York Feature 1

Apple Event on March 4: Here's What to Expect

Tuesday February 17, 2026 8:08 am PST by
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...
iphone 17 pro dark blue 1

Gurman: iPhone 18 Pro Could Be Underwhelming

Monday February 16, 2026 4:24 am PST by
Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models "won't be a big update," according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that the iPhone 18 Pro models will "represent minor tweaks from last year's iPhone 17 Pro and 17 Pro Max." He compared the upgrade to Apple's past practice of appending the letter "S" to its more minor...
Apple Announces Special Event in New York Feature 1

Rumor: Apple to Announce Multiple New Products in First Week of March

Tuesday February 17, 2026 6:35 pm PST by
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. And now, rumors are surfacing about Apple's broader plans for that week. Daring Fireball's John Gruber today guessed that Apple will announce new products on a day-by-day basis from Monday, March 2 through Wednesday, March 4:What strikes...