Apple iTV Impressions and Details

Besides announcing the number of movies that Disney has sold, iPod Observer notes that CEO Bob Iger also provided some impressions of Apple's pre-announced iTV device which is due in the first quarter of 2007.

Iger describes the device's functionality:

It's wireless. It detects the presence of computers in your home; in a very simple way you designate the computer you want to feed it and it wirelessly feeds whatever you downloaded on iTunes which include videos, TV, music videos, movies or your entire iTunes music library to your television set.

And also explains that it is very easy to control and the appeal to content developers is to provide them roll in selling content to the DVR/TVR audience.

...if they've forgotten to set their TiVo device or their TVR or they just have no plan to do it but they want to watch an episode that they missed, they can go to iTunes, buy it for $1.99, [send it] to the set-top box source wirelessly and watch it on the television."

Iger also indicates that the device does indeed contain a hard drive... a fact that was not entirely clear from the preview.

MacCentral has posted a question/answer article for iTV which gives an overview of the device, in case you missed the original preview.

Long term Apple fans will remember that Apple almost launched an Apple Set Top Box years ago but it was never officially released. Interestingly, the Set Top Box device was described as "Apple's ITV system" in a press-release, indicating that Apple has recycled this codename (iTV). The final name for the upcoming system has not yet been decided.

Popular Stories

Apple car wheel icon feature yellow

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees working on the Apple Car that the project was canceled,...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
iPad Air 5

iPadOS 18 Rumored to Drop Support for These iPad Models

Tuesday February 27, 2024 6:55 am PST by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. This means that iPadOS 18 would not be compatible with the first-generation 10.5-inch iPad Pro or the second-generation 12.9-inch iPad Pro models released in 2017. It...
Google maps feaure

Google Maps Finally Rolls Out Glanceable Directions

Wednesday February 28, 2024 2:07 am PST by
After more than a year since announcing the feature, Google Maps is finally rolling out glanceable directions on Android and iOS (via Android Police). The feature allows users to view turn-by-turn directions and a live ETA directly from their device's lock screen – information that was previously only visible when a phone was unlocked. Glanceable directions also work on the app's route...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
M3 MacBook Air Feature

New MacBook Air Models Launching Next Month: 5 Features to Expect

Wednesday February 28, 2024 1:50 am PST by
The existing 15-inch MacBook Air arrived in June 2023, which is not that long ago in terms of Mac update cycles. However, Apple released the current 13-inch ‌MacBook Air back in June 2022. It is now the oldest Mac in Apple's current crop, having not been updated in 600 days. But rumors suggest that is unlikely to be the case for much longer. According to Bloomberg's Mark Gurman, Apple has...
iOS 17

10 New Things Your iPhone Can Do in Next Month's iOS 17.4 Update

Tuesday February 27, 2024 8:18 am PST by
Apple will next month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...