Countdown to Macworld San Francisco (MWSF) 2006 [Updated x 3]
The rumors and speculation continue to build pre-Macworld with a flurry of articles about what Apple could introduce tomorrow.
Our own rumor roundup summarizes the major rumors to date. Since its publication, of course, the Mac Plasma rumor has since emerged, sparking a heated discussion. Jason O'Grady is standing by this rumor as well as adding additional claims.
MacRumors will provide live coverage of the MacWorld keynote at https://www.macrumors.com which also displays a minute-by-minute countdown until the event.
Stay tuned for any last minute revelations.
Some Exterior Photos from MWSF.
Update: Apple-X posts photos (mirror) from vendors setting up at MWSF. The obligatory black curtains are represented as well.
Update 2: Readers note that they are unable to purchase songs at this time from iTunes. "Temporarily unavailable".
reupdate - song purchases seem to be fixed now
Update 3: Front Row Trailers are reportedly also unavailable at this time for some users.
Popular Stories
Apple today dramatically increased device prices across multiple product lines.
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After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows:
HomePod mini: $129, up from $99 (+$30)
HomePod: $349, up from $299 (+$50)
Apple TV: $199, up from...
Apple today increased the starting price of the Mac mini with M4 Pro chip by $200, taking the higher-tier model up to $1,599 on its online store.
When the M4 Pro model launched in October 2024, the starting price was $1,399, but Apple has been hit by the rapid expansion of AI data centres, which has driven up the demand for memory and storage chips across the tech industry.
Apple had...
Apple's Mac mini and Mac Studio have become the machines of choice for running AI agents, according to Doug Brooks, Apple's senior product manager of Apple silicon.
Brooks made the claim while discussing Apple's chip strategy in a newly published interview with The Deep View conducted just prior to WWDC 2026 in June.
Brooks says that the company has seen "incredible demand" for the two...