AppleInsider reports that Apple unveiled the next step in its retail store strategy today. The new 'mini' stores are an all-new design featuring stainless steel walls and seamless white floors and ceilings. The mini store is half the size of Apple's smallest store to date.
The first six mini stores will open this Saturday at 10 a.m. in Palo Alto, CA; San Jose, CA; Santa Rosa, CA; Tukwila, WA; Bridgewater, NJ; and Rockaway, NJ. These are to be additions to the 84 existing Apple retails stores around the United States, bringing the total of retail stores to 93 as of this coming weekend.
The new stores will feature a full line of iPods, laptops and the iMac G5 desktop. In addition, the stores will offer third party products, on-site repair on all Apple products, and a miniature Mac Genius Bar.
Since the opening of the first Apple retail store in May 2001, Apple retail stores have attracted almost 50 million visitors and recently generated revenues of almost $1.2 billion in the company's 2004 fiscal year.
Sunday August 23, 2026 11:19 am PDT by Tim Hardwick
Apple's upcoming foldable iPhone Ultra is winning over the few people who have had hands-on time with the device, though the camera setup may leave some users wanting, according to Bloomberg's Mark Gurman.
Writing in his latest Power On newsletter, Gurman says people who have used the device – which is reportedly referred to internally as the iPhone Ultra – like how it fits in your...
Thursday August 20, 2026 8:00 am PDT by Joe Rossignol
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
As usual, the iPhone event is expected to take place in the first half of September.
Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to...
It is now late August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year.
This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
