Apple Set Top Box (iBox) Rumors Revived? - MacRumors
Skip to Content

Apple Set Top Box (iBox) Rumors Revived?

This week, rumors of an Apple Set Top Box appear to have been revived by at least one anonymous report

The term "Set Top Box" typically refers to a product that sits on top of your television. Over the years, the meaning of the term changes somewhat with advances in technology.

In 1995, Apple actually produced a Set Top Box (photo) for a six state trial. At the time, the system used a version of Mac OS, QuickDraw and Quicktime. It was an "interactive TV set-top" box. The trial (apparently) did not succeed. Later in 2002, there were some hints that Apple was interested in purchasing a set-top box company known as Moxi Digital.

Most recently MacOSX.com posted detailed specs of what was claimed to be a set top box from Apple, known as the "iBox". The box is described (arist's rendition) as a all-in-one sort of PowerPC G3-based media device that connects to your TV and runs special versions of iPhoto, iTunes, and iDVD. (though one discrepancy is that Apple has never supported DVD-authoring on a G3).

All in all, these rumors are suspect, but do coincide with a rumor that made our Unconfirmed/Reject list from 2003. The full report is included for interest's sake:

Apple is said to be deep into development of a box that acts as a hub for Apple's broadcasting efforts. Movies will stream wirelessly to a television set via Apple's next generation of wireless networking. It is said to be wireless Gigabit. Similarly, users can stream music from any of their devices (computer / iPod / the "box") to their stereo via next generation bluetooth. This hub is expected to make Apple's digital life less dependent on you sitting in front of your computer. Again, devices will be able to log into this box where they can either transmit songs to, or accept transmissions from, this hub. This, too, is said to be able to log into a users machine via thin client.

Again, neither of reports have been shown to be reliable, but are somewhat consistent with each other. As well, Steve Jobs has stated (repeatedly) that he does not feel that TVs and Computers will converge. Whether or not such a hybrid/bridge product would go against this vision, is unclear.
Meanwhile, there was another Page 2 rumor about Apple working with a company called Optibase... which specializes in MPEG encoding and media streaming.

Popular Stories

Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro and iPhone Ultra: Pre-Orders and Release Date

Thursday July 30, 2026 6:12 am PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Next Month With These 12 New Features

Sunday August 2, 2026 7:21 pm PDT by
It is now August, and that means the iPhone 18 Pro and iPhone 18 Pro Max should be launching next month. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro and iPhone Ultra: Pre-Orders and Release Date

Sunday August 2, 2026 7:32 pm PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...