MacWorld San Francisco 2004 Rumor Roundup [Updated]

With MacWorld Expo quickly approaching, MacRumors provides this Rumor Roundup as a summary of the major rumors circulating around the Mac Web. As always, stay tuned, as last minute leaks and revelations are common.

The Event

MacWorld San Francisco 2004 kicks off on January 6th, 2004 with Steve Jobs giving the Keynote Address. The speech starts at 9am Pacific time, and has traditionally been covered by Satellite, Quicktime Webcasting, as well as Apple Store theatre coverage.

Curiously, Apple has made no official announcements with regard to any of modalities. What appeared to be an official MWSF 2004 streaming page did appear about two weeks ago, but then quickly went offline.

As always, MacRumors plans -- if at all possible -- to provide live coverage of the event both on this site as well as on IRC.

Mini iPods

The most widely publicized rumors before this event are those of the "Mini iPods" -- which are rumored to represent cheaper and smaller versions of the current iPod.

Steve Jobs had stated in an interview in October that they would "love to have a $100 iPod" but that they just didn't know how to do it at that time. Rumors of a cheaper iPod, however, began creeping out in the following months... first from MacRumors' Page 2 and then Apple Turns.

First details of the new iPods came from this Page 2 report which promised 2GB "mini" iPods in a variety of colors coming as early as January. AppleInsider, ThinkSecret and reliable MacRumors sources filled in some other minor details. Confirmation of colors (one being gold), stripes and 2GB and 4GB sizes came from these reports... as well as a starting price "around $100US".

MacRumors has heard mixed reports about starting prices but consistent expectations that pricing will be significantly lower than current models. According to some, Apple has been targeting prices from $100-$150 for the lowend.

Such pricing would be extraordinary in the current MP3 market... and has lead at least one writer to doubt the release of such a product. This author's doubts, however, are based in speculation rather than any particular insider knowledge.

PowerMac G5s

Where have the PowerMac rumors gone? At the widely anticipated release of the 2.0GHz PowerMac G5 in June, Steve Jobs boldly stated that they would reach 3GHz PowerMacs within a year.

It's no secret that IBM will be presenting information about the 90nm PowerPC G5s in February. Current PowerPC G5s are manufactured with a 130nm process. The improved manufacturing (90nm) should yield performance increases to the PowerMac processor.

Appleinsider has been the most vocal about the release of updated PowerMacs at MacWorld San Francisco. A December 4th report claimed that speeds of 2GHz, 2.2GHz, 2.4GHz and 2.6GHz processors were currently being produced by IBM with expectations of the release of new PowerMacs at MacWorld SF 2004. Later, "collaborating information" from the same site claimed PowerMac (and Xserve) updates with speeds up to 2.4GHz would indeed be coming at MacWorld SF 2004.

ThinkSecret has dashed some of these hopes/rumors. In their rumor report, they claim that no desktop or laptop announcements will be made at MacWorld SF 2004.

Readers should remember that product release in the weeks immediately following MacWorld is not unusual. Last year, Apple released PowerMac updates 3 weeks after the January 2003 Expo.

Software Updates

As reported by ThinkSecret, it appears this expo will be focused on software updates. ThinkSecret expects iPhoto, iMovie 3.5, iDVD 4.0 and iTunes updates at MacWorld Expo.

Reliable MacRumors sources previously noted: iMovie 3.5 will only bring minor improvements to the consumer video application; iTunes will bring improvements related to "Purchased Music, iPods and Music Store Availability"; iPhoto will see "support for Photo Albums and Photo Print services to "some" countries outside the United States."

As well, Final Cut Express 2.0 has already been sited at CompUSA's stores and should also be announced at the expo.

Update: Announcements and demonstration of the next revision of Microsoft Office and Virtual PC are expected to be announced at MacWorld San Francisco.
New Application?

A reliable report of a new Application coming... with many uncertain rumors since:

Apple Trademarks 'iWrite', New Audio iApp?, Apple DVD Authoring and Optibase, New Pro Audio App?.

Xserve

The Xserve remains long overdue for an updates. Appleinsider and ThinkSecret consider Xserve announcements likely, but can offer few details.

Other

January 2004 marks the 20th anniversary of the Macintosh. Notably absent in recent weeks are more details regarding the rumored return of the Apple Cube. Sources of this rumor were not particularly accurate, and with no further details or rumors arising, should be taken with a grain of salt.

Most recent hints of LCDs suggest we may have to wait until after PowerMac releases, despite previous unconfirmed hints at LCD updates at MacWorld.
Summary

Mini iPods and across the board software updates appear most likely for this Expo. As always, there are hopes for the unexpected.

Popular Stories

iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro's alleged design via Front Page Tech Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive a New Perk

Thursday March 20, 2025 12:01 am PDT by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month. In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
Generic iOS 18

Apple Seeds iOS 18.4 and iPadOS 18.4 Release Candidate With Priority Notifications, Ambient Music and More

Monday March 24, 2025 10:07 am PDT by
Apple today seeded the release candidate versions of upcoming iOS 18.4 and iPadOS 18.4 updates to developers for testing purposes, with the software coming a week after Apple released the fourth betas. iOS 18.4 and iPadOS 18.4 can be downloaded from the Settings app on a compatible device by going to General > Software Update. With iOS 18.4, Apple is adding the Priority Notifications...
airpods max 2024 colors

Don't Buy Into Apple's Hype About AirPods Max Gaining Lossless Audio

Monday March 24, 2025 4:24 pm PDT by
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4. For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3 and AAC (Advanced Audio Codec), which...
iOS 18

Top 5 New Features Coming in iOS 18.4

Friday March 21, 2025 3:26 pm PDT by
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April. Priority Notifications If you have an iPhone or iPad that supports...
Generic iOS 18

iOS 18.4 Coming Soon With These New Features for Your iPhone

Tuesday March 25, 2025 6:45 am PDT by
Apple is expected to release iOS 18.4 to the general public as soon as next week, following more than a month of beta testing. Apple's website says some iOS 18.4 features will be released in "early April," so the update should be out as early as Tuesday, April 1. Apple this week seeded the iOS 18.4 Release Candidate, which is typically the final beta version, barring the discovery of any...
Foldable iPhone 2023 Feature Iridescent Search

Foldable iPhone Expected to Launch Next Year, Costing Around $2,000

Monday March 24, 2025 3:43 am PDT by
Apple will launch its long-rumored foldable iPhone next year with a ~$2,000 premium price tag attached, expects well-connected Bloomberg reporter Mark Gurman. Gurman's comments on Apple's launch plans for its first foldable device appeared in the Q&A section of his latest Power On newsletter. Earlier this month, the reporter said Apple's foldable iPhone could be arriving "as early as 2026,"...
ios 19 messages app

Here's What Apple's iOS 19 Messages App Might Look Like

Tuesday March 25, 2025 11:52 am PDT by
Leaker Jon Prosser today shared a mockup of what he says the Messages app will look like in iOS 19, demoing an interface with rounded, translucent bubble-shaped navigation buttons at the top and softer, rounder corners for the keyboard and word suggestions. Jon Prosser's Messages app mockup The return button, a button for going back to the Messages list, and the FaceTime button have a deeper...