iTunes: Lord of the Rings CD-Rs

Tuesday December 16, 2003 7:35 am PST by Arnold Kim

As reported by the LA Times, Apple and Time Warner have started offering specially designed Lord of the Rings CD-Rs.

These limited edition blank CDs are specifically designed for users purchasing the Lord of the Rings: The Return of the King soundtrack from Apple's iTunes Music Store.

This marks a bit of a shift in mentality from record labels, by promoting the use of CD-Rs and "burning" songs, which have been partially blamed for declining in-store CD sales:

"We want to adapt to the consumer habit," said Robin Bechtel, chief of new media for Warner Bros. Records and Reprise Records. "For a while, this has been the next logical step."

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