As reported by the LA Times, Apple and Time Warner have started offering specially designed Lord of the Rings CD-Rs.
These limited edition blank CDs are specifically designed for users purchasing the Lord of the Rings: The Return of the King soundtrack from Apple's iTunes Music Store.
This marks a bit of a shift in mentality from record labels, by promoting the use of CD-Rs and "burning" songs, which have been partially blamed for declining in-store CD sales:
- "We want to adapt to the consumer habit," said Robin Bechtel, chief of new media for Warner Bros. Records and Reprise Records. "For a while, this has been the next logical step."
