'Vevo' Articles

Vevo App Gets Redesign, Adds User Profiles and Curated Music Playlists

Music video platform Vevo has released a major update to its iOS app as part of a wider continuing effort to revamp the brand. Users of the app can now create profiles to share their music preferences with friends, while an update to the main feed means videos play in zoomed portrait view in addition to landscape. Machine learning has also been introduced to the app's server back end, offering more intelligent auto-generated playlists based on what users are already listening to. Additionally, the company has partnered with a handful of original content curators, like Stereogum's Scott Lapatine and Rap Radar's Brian "B. Dot" Miller, to serve new videos and playlists to users directly through the app. Back in February, Vevo released its Apple TV app – also soon to be updated – in a move that attempts to pitch it as an MTV-like music video destination for the digital era. The platform currently has 400 million active monthly users, over half of which view Vevo content through the brand's mobile app. Vevo is a free download for iPhone and iPad available on the App Store. [Direct Link

Music Video Service Vevo Launches New Apple TV App

Vevo today announced that it has brought its popular music video streaming service to the new Apple TV in a tailor-made native tvOS experience. Available to download right now, Vevo says that the app will act as "an extension of the company’s product-driven strategy to deliver the best cross-platform music video and entertainment experience." “Artists and audiences deserve great music video experiences, whether on mobile devices or connected TVs,” said Erik Huggers, CEO, Vevo. “The launch of our new Apple TV app represents an important milestone for Vevo. We continue to invest in what we believe is the premium platform for music videos and related original content.” Customized for the living room setting of the Apple TV, Vevo's app will let users seamlessly sync their music video favorites and playlists between the company's other applications, browse current trending videos, and specify searches through the service's back catalogue of genres and artists. The Spotlight section will let Vevo users stream a personally curated selection of videos on autoplay as a method of discovery for potentially finding new favorite songs. Those interested can download the new Vevo Apple TV app on the tvOS app store beginning today. The company also has an app for iOS devices. [Direct Link