Netflix’s Grandfathered Subscribers to See Monthly Price Increase From $8 to $10 for HD

During its financial results meeting yesterday, Netflix reminded its shareholders that the price-reduced grandfathered plans of long-time subscribers will be ending in 2016 (via Engadget). Grandfathered subscribers can choose to opt out of the imminent price hike, but it means they will lose access to HD quality streams.

Beginning in an undisclosed window of the second or third quarter of 2016, those members will be offered a choice: stay with the $7.99 price and get lowered to SD-quality video streaming, or upgrade to $9.99 per month to stick with HD-quality videos. Netflix introduced three new tiers for new members onto the service back in October, including the two previously mentioned $7.99 and $9.99 options, along with a "Premium" $11.99 tier that gives viewers access to 4K.

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The first word regarding an incoming price increase for older Netflix users came nearly two years ago, so it might have been easy for grandfathered members to forget about the added money they'd have to pay to use the service in 2016. Still, Netflix calls its customers "loyal," and doesn't think the price jump will be a big deterrent for most grandfathered subscribers, especially thanks to the amount of original programming the service is producing this year.
"Given these members have been with us at least 2 years," the company points out, "we expect only slightly elevated churn. In 2016, we plan to launch over 600 hours of original programming, up from about 450 hours in 2015."
Similar to when it announced the two-year hold on price jumps for grandfathered accounts, the company is expected to send affected customers a warning email before the new charges begin.

Tag: Netflix


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12 months ago
$9.99 now -> $14.99 later -> $29.99 much later. When cable companies are gone and online streaming are the last remaining choices, well see prices rise to todays cable prices.
Rating: 25 Votes
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12 months ago
Not really gradfathered now, is it?
Rating: 15 Votes
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12 months ago
Stopping VPN's and changing a grandfathered price? Oh Netflix... bad choices.
Rating: 12 Votes
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12 months ago
Netflix has stepped their game up with original programming but they still lack when it comes to newer movies. Continuing to raise prices better show improvement in that area or I will soon be canceling my subscription.
Rating: 10 Votes
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12 months ago
the fact that we have 2016 and still have to pay extra for HD is just embarrassing and greedy and i am not just talking about Netflix
Rating: 10 Votes
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12 months ago
An additional $0.06/day.

I think I'll still be able to make my mortgage payment.
Rating: 9 Votes
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12 months ago
Already cancelled my account!
Rating: 9 Votes
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12 months ago
We live in the UK and use a VPN to access US Netflix. If we can longer access US Netflix, due to VPN blocking, they'll have 1 less paying subscription.
Rating: 7 Votes
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12 months ago

Some of the comments here you would think Netflix was asking for your first born in payment.

IMHO Netflix is a value at even $15 a month with the wealth of content they offer. And they still allow you to share your account anyways.

Of course. But most here aren't satisfied with anything unless it's free. Most feel they are due everything simply because they breath. Fairness isn't something to be considered. Here, something bad and negative can be found for anything and everything.

Let's not forget those who think Apple should be destroyed because of the recent child labor cobalt thing.
Rating: 7 Votes
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12 months ago
Who is the non-HD plan for? Is someone out there rocking an SD CRT tv with a media streamer attached?
Rating: 6 Votes
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