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Apple Rolling Out Revamped iTunes Store to iTunes 12 Users Ahead of OS X Yosemite Launch

Apple has started rolling out a new iTunes Store design for OS X Yosemite testers that have iTunes 12 installed. The revamped storefront takes several design elements from the iTunes Store and App Store on iOS, adopting a cleaner, flatter look that does away with a lot of shadowing and texture that was previously seen in the design. The revamped look fits in with the design of iTunes 12, which takes on the flatter, more iOS-like look seen across OS X Yosemite.

For example, the top bar of the iTunes Store that currently displays cards in a rotating carousel for featured music, movies, apps, and TV shows in their respective categories has been flattened out into a scrollable banner with the new iTunes Store design, doing away with the previous card-style layout.

itunesstoreoverview1
The slight bit of shadowing that used to highlight app icons, music icons, and categories, has been eliminated and as can be seen in the screenshot below, Apple is using a slightly lighter and larger font for menu options. The light gray background of the existing store has now been replaced with a white background.

appstoreoverview
Prominent rounded menu buttons have been eliminated in favor of flat, unobtrusive buttons as can be seen with the “Download” option in the individual App Store view shown below. Individual content pages have also lost all highlight shadowing, with screenshots and app icons flat against the background of the page. Movie, TV Show, and Music pages all have the same flattened design.

appindividualviewWhile main content pages now have a white background, some individual movie, app, TV show, and music pages continue to have a colored background, that also adopts all of the flat interface elements.

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As noted by 9to5Mac, the new design has not yet been implemented on all pages, with some, like the gift card redemption page, continuing to use older interface elements.

iTunes 12 will launch alongside OS X Yosemite, which is expected to be released to the public in late October. The operating system may be shown off one last time at Apple’s October 16 iPad event ahead of its official launch.


Top Rated Comments

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23 months ago

I can't wait to see what they mess up this time. They're very quickly gaining a reputation for that.


Almost as quickly as MacRumors is becoming a haven for incessant whiners.
Rating: 100 Votes
23 months ago
I can't wait to see what they mess up this time. They're very quickly gaining a reputation for that.
Rating: 40 Votes
23 months ago
I really hate the flat borderless bright colors the entire Tech industry has moved to. It looks awful, it's confusing, all sense of depth is removed. It also removes any sense of important information. I can't wait for this fad to die out.
Rating: 32 Votes
23 months ago

If you do not like what others think about the direction Apple is going you can alway disconnect your internet and stop whining about whiners.



Your post is an example of what I'm talking about. Why suggest something so extreme as disconnecting my internet? For that matter, somebody already tried hacking into my MacRumors account today, so maybe you're not the only one suggesting that I simply shut up.

What I don't understand is why so many people exaggerate every single negative facet of Apple and their products. Yes, I experience issues with Apple products just like the people I call whiners. I am not suggesting that Apple is perfect. But when I experience an issue, I either figure out a solution on my own, or ask the users here for help, making sure I remember to thank the users who give me advice- I don't always do a great job at that, but I try. What I don't do is turn my thread into an emotionally charged rant over how my single issue shows that Apple is going downhill, or flame those who haven't experienced my issue.

At the end of the day, I know that my money is mine to spend on whatever I want- if Apple products no longer meet my needs, I know that I have other options. I won't need to try to exaggerate the issues I have or convince people to side with me against Apple. I'll just buy something from another manufacturer like HTC or Motorola.

I think the ones that are most tied at the hip to Apple are the ones that can't seem to let go when it's obviously time.
Rating: 20 Votes
23 months ago
Another step in the wrong direction when it comes to usability.

It is like how they keep making the finder harder to use by taking color away in the sidebar and icons, lowering the contrast on folder icons while making them way too saturated ...

I can't wait for the flat and minimal fad to be over, where we go back to something more than just outlined shape icons, grey text on white backgrounds, icons with a bit more size to them, ...

Doesn't have to be a rainbow, but I find Apple's OS and software from a couple years ago more comfortable on the eye and easier to use. Stripping the color out, hiding options and features, and shrinking everything is just less practical. Period.
Rating: 19 Votes
23 months ago

Almost as quickly as MacRumors is becoming a haven for incessant whiners.



If you do not like what others think about the direction Apple is going you can alway disconnect your internet and stop whining about whiners.
Rating: 17 Votes
23 months ago
I'd love it if iTunes allowed us once again to choose a dark setting.
Rating: 17 Votes
23 months ago

Almost as quickly as MacRumors is becoming a haven for incessant whiners.


Almost? We've passed the point of almost. :D
Rating: 14 Votes
23 months ago

Here's an easy & stress-free solution for you - Don't visit this website; it's that easy.

Do we Apple loving fans like to read all the constant bitching over every twist & turn Apple takes? You bet. :roll eyes:

Does it make you feel good or even superior to be constantly critical with every MacRumors post about our company? I'll bet so. :roll eyes:

I think most of us here really like to find out as much in advance for the pure pleasure. I hate to say it, but Apple employs many people who really have the pulse of the buying population and they get it done correctly. Not always on the first try, but they do!

Does the first Corvette that rolled off the assembly line in 1953-54 look & perform the same as the 2015 model? The Mustang? The telephone? The Apple computer? No need to go on here.

Relax Take a breath and think about why you like Apple. You are here after all, right? ;)


Consider starting your own website called OnlyPositiveAppleComments.com or OnlyPraisingApple.com or similar. If this site actually heeded your wish, it would dry up to nothing. Every thread with 500 posts of only "rah rah Apple" would quickly get old.

The counterpoint when it's actually constructive is often more interesting than the "Apple can do no wrong" cheerleading. If it's only the koolaid drinkers, imagine how boring that would be.

If you personally only want positive spin visit Apple PR http://www.apple.com/pr/ all (Apple) positive, all of the time.
Rating: 14 Votes
23 months ago
I'm surprised the whole store isn't in grey scale and is colorless. The new iTunes is so plain looking.

What is the opposite of skeumorphism?
Rating: 12 Votes

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